Local Seach Optimization Services

Search Engine Optimisation

Search Engine Optimisation is a phrase often used by business owners today. Ever since the Penguin and Panda updates of 2012 which ruined so many online businesses, companies have been eagerly searching for SEO companies to do the job properly and get results. We are one of those companies.

Success Online

You want success online, it's as simple as that. Many SEO "professionals" say they can achieve this, but can they really? In the somewhat grey world of SEO, it's sometimes hard to know who is making wildly exaggerated claims, and who are the good guys. I feel sorry for local business owners who when faced with trying to increase their online presence and generate more sales, come up against a myriad of so called "experts" and "gurus" who profess to be answer to the owner's problems. When faced with this situation, what can you do?

Actual Page 1 Rankings

There is only one way to know, and it's simple - ask for proof. Ask them to show you their current page 1 rankings, not from 5 years ago, but NOW, their present active rankings. If they can show you these, that should go a long way to give you confidence to deal with that company. Also ask them to accept payment in arrears, so they get paid when the work is done, and not before it starts. If you find a company that is keen to comply with these two conditions, then you are on pretty safe ground.

At The Search Equation we offer both terms; we can demonstrate CURRENT GOOGLE PAGE 1 rankings as of today, and are totally happy to be paid after the work is done.

WHY? Because we have total confidence in the work we provide, and will work to your complete 100% satisfaction.

Call us now on 01793 238232 to find out how we can turn your website in to a money-making machine!

Our Technique

Our approach is based on optimising the three principles of Earned, Owned and Paid Media.

Owned Media

  • Company Website
  • Mobile
  • Newsletters & Emails
  • Blogs & Communities
  • Social Media Channels

Paid Media


  • Digital Media Outlets
  • Social Networks
  • Reviews
  • Ratings
  • Referrals

We focus on CRO (Conversion Rate Optimisation) and analyse key performance indicators to ensure the client is obtaining an effective and beneficial return on investment.

Organic SEO

  • In Depth Keyword Research
  • Review & determine buying keywords & LSI phrases.
  • On Page Optimisation
  • Meta tags, Title tags, Page structure.
    Analyse Webmaster Tools for penalties.
    Navigation & Client Usability.
  • Off Page Optimisation
  • Backlinking from authority niche sites.
    Article guest posting.
  • Web Content Creation
  • Engaging, unique, creative.
  • Client Flow and Conversion Funnel Analysis
  • Reputation Management
  • Competition Analysis

Social Media

  • Twitter
  • Facebook
  • Instagram
  • Google+
  • LinkedIn
  • YouTube
  • Vimeo

Paid Search

  • Review any current PPC campaigns with regard to increasing CTR and Conversions.
  • Set up campaigns including re-marketing.

Time Is Money!

Employing this core "Earned, Paid and Owned" media strategy ensures success for your online business - believe me, it works!


Call us now on 01793 238232 and find out how we can get you above your competitors in the search engine rankings so you can take the lions share of the business!

Effective Web Development Solutions