Author Archives: The Search Equation

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Fangs & Bats – 7 Tech Giants After Your Blood

There was a time when you thought of fangs, and Dracula came to mind. Nowadays in our modern world, its meaning is far…
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Top Ten Google SEO Developments 2019

Google changes its algorithms throughout the year. Although most are minor, with five to six hundred changes a year, the equations are consistently…
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The Simple Beginner’s Guide To Local SEO That Will Help You Rank

Local SEO is a term that you have certainly heard if you have a website. But what exactly is local search engine optimisation?…
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6 Must-Do’s for Effective Social Media Marketing

There are many businesses today that are getting their social media marketing wrong. When you consult a professional, you will be told that…
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Why Would You Build A Website In The Age Of Social Media?

We live in times where social media is everywhere. No matter if you’re walking your dog, waiting for your Uber to arrive or…
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The Complete Guide To Image Sizes On Social Media Networks

Have a social media account and you need to know the specific dimensions for image sizes across all social platforms? We explain the…
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How SEO and PPC Work Together

Just a quick Google search of ‘SEO’ or ‘PPC’ will get you literally thousands of articles pitting the two against each other –…
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3 Actionable SEO Hacks Worth Revisiting in 2017

Another year, another leap forward in SEO. Google’s algorithms are every changing, but before you get too embroiled in the new, its always…
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Serious About Page 1 Google Rankings? Then Get These Top 10 Free SEO Tools Now!

Anyone who has had to manage their website will know how fierce and competitive Search Engine Optimisation is. Getting SEO right can be…
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Essential Steps To Setting Up and Running A Successful Social Media Campaign

So you’ve been sat in a staff meeting in a windowless room for an hour and someone thinks the answer to your sites’…
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