a Google Ads Agency that shows you how to unlock the Path To Success With Paid Ad campaigns

PPC (Pay Per Click) or CPC (Cost Per Click) means you pay only when someone engages with your advert by clicking the ad or contacting your business.

Other paid online advertising models include:

Cost Per Impression: With CPI advertising, you pay depending on how often your ad was shown but not necessarily clicked.

Cost Per Engagement: CPE is an advertising pricing model where advertisers pay when a user interacts with an ad. For example, on a social media site, users may engage with an advertisement by liking or sharing it or leaving a comment. 

The main advantage of using Google Ads is that it gives almost instant results. Once a campaign is published, there is a short wait while it is approved, and then the ad goes live, potentially reaching hundreds or even thousands of Google users, depending on your budget and keywords.

Advertisers can choose specific campaign goals, such as driving traffic to a website or receiving phone calls. You can also decide that your ad only shows within a specified location. Advertisers can select their budget and target market and start or stop their adverts anytime.

A professional Google Ads agency such as The Search Equation will create effective ad campaigns to meet your business goals, increase your ROAS (Return On Ad Spend) and save you time and money. 

A knowledgeable agency has the expertise and experience to optimise campaigns, recognise new opportunities, and stay updated with the latest trends and recommended practices without you having to spend time that takes you away from your clients.

However, not all marketing agencies are equal, and finding a suitable agency to work with is essential. Some agencies focus only on paid advertising methods. But it's important to choose an agency that understands every aspect of digital marketing to take advantage of both free and paid traffic.

When picking an agency to manage your Google ad campaigns, look for an agency with a proven track record. Study their customer feedback and case studies and ask people you trust for recommendations.

It is helpful if they have experience in your industry or similar industries.

As a client, you can expect regular reports showcasing data in an easy-to-understand yet thorough way. The reports should describe what your account manager is doing, what's bringing in the best results, what isn't, and why.

When you hire an agency, you invest in (and commit to) a relationship. Like all relationships, clear communication and honesty are the path to success.

If you find an agency with the right experience, credentials, and reporting methods but with poor communication, they still aren't "the one."

Agency fees depend on the scope of a project. Some keywords require less effort than others, and a campaign with six ads targeting a dozen keywords each will be less expensive than a campaign consisting of 20 ads targeting 20 keywords each. For a personalised quote or questions about pricing, contact us. We are happy to answer your questions and design a campaign within your budget.

Your budget settings define the cost of the bill. With Google Ads, there is no required minimum spend and no contract, so you can stop and restart ads anytime. The cost of a click or call varies considerably depending on the industry, the number of businesses competing for a keyword or phrase, targeting, and the specific goals of your campaign. 

Optimising a website for search engines (SEO) is a long-term process that requires properly setting up a website and online presence to increase organic search and referral traffic. This type of traffic doesn't require payment, but you must invest time and money to achieve it.

SEO should always be an essential component of a digital marketing strategy, but paying for ads quickly brings targeted traffic to a website. It generates traffic almost immediately, whereas SEO can take several months.

Both SEO and Google Ads require ongoing investment, but with PPC, you only pay when people are interested in your product and click your ad.

We recommend combining SEO and paid advertising for optimal results.

Creating an effective Google Ads campaign requires a good understanding of the platform. Simply clicking a few buttons won't do the job. 

To set up a new campaign, you must understand your advertising objectives and your products' profitability to maximise your campaign. After that, you must decide which campaign types will work best for you, do keyword research, and create a proper campaign structure to reduce costs.

Sometimes, you may need multiple campaigns to see your ideas work. You'll also need to create several ad versions to make your adverts as compelling as they can be, and write copy for many ads. It's not unusual to have hundreds of ad variations for a single campaign if done well.

If you're using display ads, you must create or provide input to different banner ads. You'll also have to set up conversion tracking within Google Analytics, which can be time-consuming. You may also need to modify your website to allow conversion tracking.

Overall, setting up an AdWords campaign takes much time and effort. However, it's worth it because a well-executed campaign can provide excellent returns.

Yes, of course, but managing Google Ads in-house means an extra responsibility, which can be demanding while running a business. Agencies benefit from using industry tools for multiple clients, lowering software costs and business overheads, which often makes using an agency more cost-effective than in-house.

If you decide to manage marketing activities in-house, you must make sure your employees have the needed experience. If you manage to find a skilled candidate in your industry, it's unlikely they can match the resources and skills available in an established digital marketing agency.

Hiring an agency helps free up time and responsibility and makes the process more straightforward.

Ad campaigns must be monitored and optimised to improve them over time, allowing you to increase your return on investment.

Management involves developing new ad groups and discovering new keywords and phrases, pausing ads or keywords that aren't making a profit, and keeping track of your competition. A manager must continuously check the budget, making sure there are sufficient funds and deciding where to increase it. Campaigns must be monitored to make sure your ads do not show for unrelated keywords.

Advertising with PPC ads is not a static process. Thousands of variables are at play, as every time an ad is displayed, a real-time auction occurs behind the scenes. Even if nothing changes within your campaigns, your results may be very different on a weekly or monthly basis as competing advertisers start new campaigns.