Formally known and still referred to as Google Places, Google+ Local Search is the new kid on the block. It is set to change the way companies rank in searches made by users with a local intent.
Why YOU Need Local SEO
As a small business owner, you don't just want your business to survive, you want it to thrive, and to achieve this having a strong internet presence is no longer an option but a necessity. Either you market your business online or you will probably find you no longer have a business.
Trying to establish an online presence for most small business owners, often makes them feel like tiny fishes in vast ponds. As the World Wide Web becomes more crowded by the hour, thousands of businesses are competing for the coveted number one spot at the top of the search engine results pages. If you want to have a chance of customers finding you when they search for the products or services you offer, you must prioritise and perfect your local SEO.
So What Exactly Is Local SEO?
Local SEO or search engine optimisation is getting your website to show at the top of the rankings when a user makes a search with local intent. An example of this is if she types in “hairdressers in Sidcup” or “Nike shoes Glasgow”. This user is not looking for information about hairdressing or Nike shoes, she is looking for a local business that can provide her with her desired service or product.
Getting your website at the top of the listings for local searches is extremely profitable because searches with local intent often lead to a business gaining a new client or lead.
The days when a would-be client opened the Yellow Pages or the local newspaper to find a business have long passed. Information on local businesses is sought on mobile phones and tablet devices along with laptops and desktop PCs. More than half of the 31 million Smartphone users in the UK do a local search on their phones every single day. Mobile phones with Internet browsers are now bringing businesses to the fingertips of local consumers in every UK village, town and city.
The problem local business owners face when it comes to SEO and getting their website and products in front of their target audience is the very fact that they are running a business. They simply do not have time to learn search engine optimisation (which incidentally has a never-ending learning curve) and also attend to their business and keep existing clients happy.
The Problem Is:
You have no time
You are on a limited budget
Your SEO skills are zero
3 Minutes To Unsurpassed Local SEO
It’s so easy, the only thing you have to do is get your phone and give us a call or fill out our contact form. Within just a few minutes we can set up a plan to make an assessment of your current online strategy (if indeed you have one at all) and get to work so you can say goodbye to an under-performing website that no one ever finds.
After we discuss the details and find out what your goals are exactly, we will start on your project. Within just a few short weeks you will find your site is gradually climbing up the search engine ranks until it arrives where it needs to be for your business to grow exponentially – on page one.
Why Should You Trust Us?
The Search Equation is a top SEO provider for both local and global search.
Each and every member of our staff is fully qualified in their areas of expertise with accredited college degrees.
We have worked with more than 200 local businesses from all over the UK since 2003, and helped them rank for a combined total of more than 1100 keywords in the top 5 results on the first page of Google.
Hairdressers, beauty therapists, and solariums.Owners of these types of businesses are often very involved in the day-to-day running of the business as well as administering services to clients personally. The spa and beauty industry is extremely competitive, and it is vital that this type of business owners make the most of local SEO and use it fully to their advantage.
Plumbers, electricians and handymen. Whether you are a man with a van working alone or the owner of a firm employing a team of plumbers, you must be within the top three results on Google if customers are to find you. When looking for a plumber or an electrician, a searcher could well be in an emergency situation and they will not scroll down the page to find assistance. They need help right now and will only look at the top three results before making a call.
Decorators, painters and gardeners. If a householder needs some home improvement work doing they are far more likely to turn to a local man or company than look to a franchise or national chain. However, if you live in an average sized town or city you are likely to face fierce competition from other contractors. We can help you rise above them in the search engine results to ensure searchers see your name first.
Retail outlets, small stores and corner shops. Rather than simply visiting the local shopping center, huge numbers of consumers are first looking for the goods they need online. Whether you run a small corner shop or a large furniture outlet, it is vital that you are business comes up when a searcher types in any product you supply.
Accountants, financial advisers and brokers. If you offer any sort of financial services you can be sure that there are hundreds of people in your immediate area typing in relevant search terms because they need help with their finances. Not having your website in a spot where you will quickly be found is a huge mistake, and as a financial service provider you will know that overlooking just one important factor can be the death of a business.
Restaurant owners, publicans, and takeaway proprietors. The people living in your area may know there is a fish and chip shop or an Italian restaurant just a few streets away, but are they aware what you actually sell? Do they know the prices of the meals and your opening hours? Will your website show at the top of the page when they do local search? If not, there is a good chance you’ll be kicking yourself down the line.