The Definitive Guide to Abysmal SEO

  Search Engine Optimisation (SEO) is an essential component of any online business. Without optimising your site, it’s improbable you will appear anywhere noticeable in the search engine results or have much of an online presence. With the benefit of free Google traffic, your only other options for online success are to pay for visitors […]

Choosing the SEO partnership that is right for your business.

AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same aims to reach the targets they set one another. Make no mistake, working with a good SEO company is a partnership. The success of your business venture or site is made immeasurably […]

Know Your Backlinks – Are Yours Valuable or Just Junk?

Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours, they have made a backlink for you. If you link to another site, you have made a backlink for them. Backlinks are also sometimes referred to as inbound links, incoming links, or […]

Diamond Shutters

Diamond Shutters , a leading Window Shutter Supplier in the Sidcup area wanted a rebrand and new digital strategy to take them forward into 2021 and beyond Now with a brand new fully responsive website, increased online visibility through organic SEO and social media, they have expanded their customer base throughout the Kent area. Feed […]

21 Ways Digital Marketing Can Help Your Business in 2021

  Before 2020, it was already a firm fact that a vast percentage of the global population was technology dependent. When we wanted a pasta recipe, to find out the name of a song we just heard on the radio, or look up an old school friend, we turned to the Internet. In 2020 we […]

How To Use Facebook Marketplace And Is It As Good As Facebook Say?

With over 800 million people browsing for sale items on social media site Facebook alone, Facebook took it upon themselves to set up their own ‘for sale’ pages with Facebook Marketplace. Facebook Marketplace was initially released in 2015 to a set number of Facebook users and then was released to the whole community in 2017. […]

How To Use Facebook Rooms

Facebook launched it’s new group video chat feature called Messenger Rooms in April 2020. Now widely available, it has been created as an alternative to current conferencing apps such as Zoom, Skype, Google Meet and Microsoft Teams. As more and more people and companies are now turning toward video chat since the coronavirus outbreak due […]

Using Google Adwords To Improve Your Sales and Profit

Google AdWords is one of the most powerful online marketing tools when it comes to advertising your business online. But what makes it so powerful? Google AdWords is a pay-per-click online advertising platform from Google that allows advertisers to display their ads on Google’s search engine results page. This is based on the keywords that […]

What Is Breadcrumb Navigation?

When it comes to SEO, there’s a lot to take in and to do. Keyword links and in-depth content all have a say in your ability to rank with the search engines. Competition is fierce and everybody is jockeying for position. So what is breadcrumb navigation? Breadcrumbs Is a navigational feature for your website, and […]

PPC Services

PPC ServicesOur PPC services allow businesses to reach potential customers online instantly. Target your most qualified customers with a professional pay-per-click managed campaign. How our PPC services can help grow your online businessWhether you run an online store selling physical items or you are a local removals company wanting to increase your leads, as a business owner, increasing revenue will be at the forefront of your mind. Our PPC services provide an opportunity to fulfill your business goals by displaying online ads to actively interested buyers who have typed in a search phrase closely related to your product or service.…