LinkedIn is a social media platform primarily used for professional networking, making it an ideal place for businesses to engage with potential clients…

Independent research by many local SEO agencies like ourselves finds that backlinks remain one of the top factors in Google’s ranking algorithm, although…

One of the essential things to know as an online marketer is how to generate traffic to their site. There are many ways…

For many years, the online advertising industry had few standards or guidelines for publishers to follow, making it a modern digital Wild West.…

  With Google Adwords, you can target keywords and ads to specific demographics and geographical locations. The system allows you to advertise your…

Web traffic is one of the fastest and surest ways to get your content across to a large audience in today’s society. Web…

A lot of businesses start their search engine optimisation strategy and expect immediate results, which is not something that can be readily achieved…

When it comes to SEO (Search Engine Optimisation) many people believe that it is a difficult skill to learn. On paper, SEO looks…

  Search Engine Optimisation (SEO) is an essential component of any online business. Without optimising your site, it’s improbable you will appear anywhere…

AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same…