When it comes to SEO (Search Engine Optimisation) many people believe that it is a difficult skill to learn. On paper, SEO looks…

  Search Engine Optimisation (SEO) is an essential component of any online business. Without optimising your site, it’s improbable you will appear anywhere…

AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same…

Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours,…

  Before 2020, it was already a firm fact that a vast percentage of the global population was technology dependent. When we wanted…

With over 800 million people browsing for sale items on social media site Facebook alone, Facebook took it upon themselves to set up…

Facebook launched it’s new group video chat feature called Messenger Rooms in April 2020. Now widely available, it has been created as an…

Google AdWords is one of the most powerful online marketing tools when it comes to advertising your business online. But what makes it…

When it comes to SEO, there’s a lot to take in and to do. Keyword links and in-depth content all have a say…

When it comes to a social media  post which one is best for reach and engagement? A like, a comment, a share or…