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Coalition for Better Ads Standards: How Can Publishers Comply?

For many years, the online advertising industry had few standards or guidelines for publishers to follow, making it a modern digital Wild West.…
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15 Ways Business Owners Throw Money Away On Google AdWords

  With Google Adwords, you can target keywords and ads to specific demographics and geographical locations. The system allows you to advertise your…
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How Can PPC Help Your Business?

Web traffic is one of the fastest and surest ways to get your content across to a large audience in today’s society. Web…
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How A Successful SEO Strategy Can Help You To Rank On Page One

A lot of businesses start their search engine optimisation strategy and expect immediate results, which is not something that can be readily achieved…
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Is SEO Difficult To Learn?

When it comes to SEO (Search Engine Optimisation) many people believe that it is a difficult skill to learn. On paper, SEO looks…
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The Definitive Guide to Abysmal SEO

  Search Engine Optimisation (SEO) is an essential component of any online business. Without optimising your site, it’s improbable you will appear anywhere…
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Choosing the SEO partnership that is right for your business.

AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same…
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Know Your Backlinks – Are Yours Valuable or Just Junk?

Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours,…
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21 Ways Digital Marketing Can Help Your Business in 2021

  Before 2020, it was already a firm fact that a vast percentage of the global population was technology dependent. When we wanted…
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How To Use Facebook Marketplace And Is It As Good As Facebook Say?

With over 800 million people browsing for sale items on social media site Facebook alone, Facebook took it upon themselves to set up…
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