Our Pay Per Click (PPC) management services are perfect for businesses that need to reach new leads and customers quickly.
A well-managed PPC campaign can immediately generate targetted traffic, which leads to conversions. The traffic will be of high quality because the user has entered a term very closely related to what you are offering. We aim to attract visitors who have a problem or need that your company can solve.
If your business is established, but you are disappointed with your online marketing efforts to date, or if it is brand new, you will benefit from using a PPC management company because results are instant.
An alternative or complement to organic SEO, Pay Per Click is a popular choice for many companies as business owners can see quick sales from a well-constructed campaign. A fee is required to set up the campaign, and then a monthly service charge is payable based on the complexity of the keywords and market niche.
As you pay every time a user clicks on your search ads, it is essential to make sure we spend your ad budget on clicks that convert into customers. Furthermore, what is even more crucial is the cost per conversion (CPC) is considerably less than a clients’ spend. This means, if you are selling a product or service that on average earns you a £20 profit, it is not viable if gaining a new customer costs you on average of £20. The acquisition cost of the customer must be lower than a customer’s value.
A PPC managers’ job is to set up your campaigns with potential lucrative key phrases, monitor the results closely to make sure the keywords are converting within budget, and remove any that are not performing well. With constant monitoring and tweaking, the PPC manager will ultimately have a list of profitable phrases.
While there are some aspects of marketing an untrained business owner can easily learn, running a PPC campaign is not one of them. As you can potentially lose money, you should outsource the task to a Google-certified professional. The search companies make it easy to set up a campaign on Google Ads (formally known as Adwords), but it takes expertise to create a profitable set of ads.
Adverts can be annoying when you are surfing your favourite websites. But PPC statistics show the most compelling ads aren’t those that interrupt your browsing, offering you something you have no interest in; it is the ads that show when a user is searching using a related term that most often results in a conversion.
If you are looking for a specific product and looking for relevant websites, PPC advertising outdoes any other online promotion method.
The numbers don’t lie! PPC campaigns are an excellent way to reach a precisely targeted audience, increase brand awareness and drive traffic and conversions.
We will assign an experienced PPC manager to manage your ad campaign. We only employ Google Adwords Qualified Individuals to manage our client’s PPC campaigns professionally. The person will study your business and create a custom PPC strategy.
We will only spend money on cost-effective keywords. We do meticulous keyword research to find the best opportunities for your business. We typically research thousands of keywords for each campaign and measure competition, traffic volume, and costs for each phrase to determine the best key phrases for a PPC campaign. We analyse negative keywords to ensure your ad spend isn’t wasted on unqualified traffic.
Our PPC advertising management services are supported with low-risk contracts. This allows you to try out our service with a minimal financial burden.
We provide our services at an inexpensive cost, which allows you to experiment with other types of advertising.
We manage search engine ad campaigns for dozens of businesses across varied sectors. We have more than 15 years of experience and proven knowledge of the best practices concerning keyword research, advert copy, and A/B split testing. We know Conversion Rate Optimization (CRO) and retargeting. Please don’t spend your valuable time trying to work these tactics out yourself when we can handle it. You can better spend your time running your business.
The amount of traffic you get each month depends on how productive we make your campaign and your budget. The more you wish to spend, the more traffic you will get. We advise starting with at least £50 per day in PPC spend. You can increase this one we have a consistent conversion rate established.
The number of conversions varies due to several factors. How well we target the ads to your audience is a significant factor. There are external considerations, which include your prices, the product quality, and the competition in your market. We can fully discuss expected conversions when we have analysed your sector and competition.
It can be costly to advertise on Google. But with professionals managing your campaigns and using the pay-per-click model, you only pay when someone is interested enough to click on your ad. This traffic is frequently high quality and ready to buy. The people who see the ads are looking for your products or services, making PPC worth the price.
We look at the average lifetime worth of a customer for each business. Once we have established this, we can identify a recommended outlay to spend to acquire a customer.
There is a primary setup fee to get you set up on our system to run your campaign. We will set up split testing software, analytics, and other admin tools as well as advertising accounts.
We offer primary contracts of three months. After the initial contract term is up, we charge the account on a month-to-month basis. You can cancel at any time, and we’ll give all the details of your accounts to you when the month ends.
No, unless you have content you want to use. The PPC manager in charge of your account will develop custom ads for your brand. If you want visual ads, we have images, design software, and stock video clips for all types of ad formats. We have the expertise and tools needed to create adverts to interest your audience.
We treat each campaign as though it were our own and carefully monitor ad performance every day. If an ad is not performing well, we pause it and adjust the campaign.
We run A/B split tests on all campaigns. This tests multiple variations of your ads and the target audiences. By testing all components of ads, we can identify areas of strength and weakness.