Pay-Per-Click Services - Reach New Clients From Day One

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Our Pay-per-click (PPC) services are perfect for businesses needing to reach new leads and customers quickly. Our specialist skills mean we can create and manage your PPC campaigns that bring in sales at profitable ROI metrics. We are fully certified, and our inside knowledge of how PPC ads work leads to more business for your company.

Call me now on  01793 238232

Google Certified and Trusted By Business Owners For Over 20 Years

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Are You Struggling to Reach Your Sales Goals?

We have helped many struggling businesses reach their goals with PPC (Pay-Per-Click) ads. This form of advertising is a direct and efficient strategy that allows business owners to reach their sales goals by targeting potential customers actively searching for products or services online.

Businesses can show ads to a specific audience based on demographics, interests, and search queries through platforms such as Google Ads and social media PPC. This combination of targeting tactics guarantees that only people most likely to convert see the marketing content. PPC maximises the return on investment (ROI) by minimising wasted exposure and directing resources towards audiences with high purchase intent.

Pay Per Click traffic increase line graph
PPC campaign impressions line graph

Have You Tried PPC and Failed?

Small Business owners often encounter challenges with PPC campaigns. This is due mainly to a lack of understanding and strategic planning. The complexity of PPC platforms, such as Google Ads, requires in-depth knowledge of keyword research, audience targeting, and bidding techniques. Without this knowledge, campaigns can quickly become ineffective, as targeting an audience that is too broad or using irrelevant keywords leads to wasted ad spending without reaching the intended market.

Also, failure to constantly monitor and adjust campaigns based on performance data results in missed opportunities for optimisation. This includes not adjusting ad copy, ignoring negative keywords that quickly drain your budget, or failing to take advantage of ad extensions that improve visibility and click-through rates.

Another common pitfall is setting unrealistic expectations or inadequate budgeting, which stops you from competing in highly competitive markets.

Neglecting the importance of a well-designed landing page that aligns with the ad’s message will lead to poor conversion rates, damaging the overall effectiveness of PPC efforts.

Are You Tired of Waiting for Organic Traffic to Trickle In?

Traditional SEO should never be ignored, as a successful campaign can bring you free traffic for months or even years. However, SEO often takes three to six months to start seeing results. Depending on your industry and the keywords you target, it can take up to a year to see constant traffic from SEO. As such, SEO is not an immediate fix — seeing progress in rankings and traffic takes time and effort.

Whether your business is established but you are disappointed with your online marketing efforts to date or it is a new start up, you will benefit from using Pay Per Click services because results are instant. 

A well-organised PPC campaign can immediately generate targeted traffic, leading to conversions. The traffic will be high quality because the user has entered a term closely related to what you offer. 

Are You Tired Of Waiting For Organic Traffic
Traffic and conversions with pay per click services

Are You Frustrated Because Of High Traffic But Low Conversion Rates?

Our PPC services attract visitors and convert them into customers. Many sites get traffic but low conversions, and our PPC services address this problem by shifting focus from quantity to quality. By targeting the best customer demographics combined with buyer keywords, we make sure your visitors are not just passersby but interested buyers. Let’s turn those clicks into conversions and those conversions into lasting associations.

Are You Worried About The Costs Of PPC And Not Seeing The Returns?

We optimise your PPC campaigns for maximum ROI without draining your budget. We achieve this by smart bidding, effective ad placement, and cost-efficient targeting. Investing wisely is imperative, so every penny spent brings our clients closer to their business goals.

ROI bar graph for PPC campaigns

Case Studies: Real Businesses, Real Results

Discover How Our Clients Achieved Significant Growth with Our PPC Services
Mattress Time case study

Mattress Time

The partnership between Mattress Time and The Search Equation shows how PPC marketing platforms can take your business to new heights. Although Mattress Time is a long-established company and ranks on the first page of Google and Bing for diverse keywords, the company needed to increase their conversion rates, as they were getting visitor researching different mattress types, but not ready to buy. We identified buyer keywords and created seperate landing pages relevant to buyer intent search terms, and the company soon saw the desired increase in sales when we took over their pay-per-click campaigns.


Cindy Galvin Case Study

Cindy Galvin specialises in therapy, covering many issues from weight loss, to fear of flying, to quitting addictions. Self-improvement is a highly competitive sector, with many clinics and individual therapists competing for clients. Because of the sheer number of therapies and related keywords within the niche, with traditional SEO, a website owner would wait many months or even more than a year to see results. Cindy contacted us to discuss our PPC management services, as she wanted more clients without the wait. We began work on her SEO combined with PPC ads targeting clients seeking online and offline therapy sessions. Within just a few days, Cindy received enquiries, many of which booked a paid session.

Amazing PPC Statistics You Should Know

Eighty-five percent of consumers go online to find local businesses
Google’s paid ads increase brand awareness by up to 80%
On average, paid ads return £2 for every £1 spent – a 200% Return On Investment
Mobile devices serve 53% of paid clicks
Although you can get more traffic with organic search, traffic delivered through PPC produces 50% more conversions than organic
Seventy-nine percent of businesses say pay-per-click advertising is greatly beneficial for their business
Sixty-five percent of people click on PPC ads when making a purchase.
The average click-through rate (CTR) for the ad in the top spot on the SERPs is 7.94%.
Ads on Google's display network can boost traffic by up to 300%
Forty-nine percent of users click on Google's PPC text ads, 31% on shopping ads, and 16% on video ads

Stop Waiting For Traffic To Trickle In

The numbers don’t lie! PPC campaigns are an excellent way to reach a precisely targeted audience, increase brand awareness and drive traffic and conversions.

Fill out our form below, and we will contact you to arrange a free consultation.


PPC, or Pay-Per-Click, is a way of marketing your site online, where you pay only when someone clicks on your ad. Basically, it’s a way of buying visits to your site, rather than “earning” the visits organically. 

The PPC process involves setting up campaigns on platforms such as Google Ads or Bing Ads, creating ads and bidding on specific keywords related to your business. When someone searches for those keywords, your ad may appear in the search results or on websites within the advertising network. If your ad is clicked, you pay the bid amount for that click.

The primary benefits of PPC advertising are immediate visibility in search results, precise targeting opportunities, and the ability to set a budget to control costs. Pay-per-click gives a quick return on investment (ROI) as you can generate traffic to your site as soon as a campaign goes live.

An advertiser can design PPC campaigns to target specific demographics, geographic locations, and even the time of day when their ad appears. This control allows businesses to reach their ideal audience effectively and efficiently. 

Picking the right keywords is crucial for the success of a PPC campaign. We start by brainstorming a list of terms related to your products or services. We use several state-of-the-art keyword research tools to find terms and phrases with buyer intent, along with their search volumes and competition levels. We focus on keywords relevant to your business that have a good balance of search volume and competition. We also incorporate long-tail keywords, which are longer, more specific phrases that tend to have lower competition and can attract more qualified leads.

To improve a PPC campaign’s performance we use several strategies. These include continuously monitoring and adjusting PPC bids to ensure you’re competitive without overspending.

We’ll examine and refine your keyword list, removing underperforming keywords and adding new, relevant terms. We use negative keywords to exclude terms that are not a good match for your product, reducing irrelevant clicks.

Next, we’ll optimise your ad copy to make it compelling and relevant to your target audience.

We improve the landing pages an ads lead to, confirming they are optimised for conversions with clear calls to action (CTAs) and relevant, high-quality content.

We regularly review every campaign’s analytics to understand what’s working and what isn’t, making data-driven decisions to improve performance.

The amount of traffic you get each month depends on how productive we make your campaign and your budget. The more you wish to spend, the more traffic you will get. We advise starting with at least £50 per day in PPC spend. You can increase this one we have a consistent conversion rate established.  

The number of conversions varies due to several factors. How well we target the ads to your audience is a significant factor. There are external considerations, which include your prices, the product quality, and the competition in your market. We can fully discuss expected conversions when we have analysed your sector and competition.

It can be costly to advertise on Google. But a professional pay per click management company, you only pay when someone is interested enough to click on your ad. This traffic is frequently high quality and ready to buy. The people who see the ads are looking for your products or services, making PPC worth the price.

We look at the average lifetime worth of a customer for each business. Once we have established this, we can identify a recommended outlay to spend to acquire a customer. 

There is a primary setup fee to get you set up on our system to run your campaign. We will set up split testing software, analytics, and other admin tools as well as advertising accounts.

We offer primary contracts of three months. After the initial contract term is up, we charge the account on a month-to-month basis. You can cancel at any time, and we’ll give all the details of your accounts to you when the month ends.

No, unless you have content you want to use. The PPC manager in charge of your account will develop custom ads for your brand. If you want visual ads, we have images, design software, and stock video clips for all types of content marketing ad formats. We have the expertise and tools needed to create adverts to interest your audience.

We treat each campaign as though it were our own and carefully monitor ad performance every day. If an ad is not performing well, we pause it and adjust the campaign.

We run A/B split tests on all campaigns. This tests multiple variations of your ads and the target audiences. By testing all components of ads, we can identify areas of strength and weakness.

We want to hear about your business goals and discuss how we could help you reach them with a Pay-Per-Click campaign. Call us on +44 01793 238232.

Hire us for our Pay Per Click Services before your competition does!


What they say about us

Jessica Grimes
Jessica Grimes
Fantastic SEO company, really helped me get my business noticed online! Thank you so much Mac!
Graeme Robinson
Graeme Robinson
I needed help setting up a website and promoting my man and a van business. I didn't have much of a budget, but the Search Equation team did a fantastic job at a reasonable price and I am already getting jobs coming in. Thank you for your hard work.
Janette Vince
Janette Vince
I've been with this company several years and after using other companies previously, I would never change. They are excellent at what they do.
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