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Our successs stories over 20 years ensures your business benefits from our specialist skills and knowledge of how Google works. If your online business isn't what it should be, let's work together to rank higher than your competitors and drive your sales and profits to new levels.
Call me now on 01793 238232
Just about anything you do online requires professional SEO to get your products and services in front of your target market. We At The Search Equation, we offer a wide range of plans and strategies covering all budgets to manage your company’s optimisation.
In 2023, it is more challenging than ever to plan and execute an SEO strategy that produces results. The days when writing the odd blog post or submitting your site to press release aggregators for backlinks and see positive results are long over.
Today, SEO has evolved into a complicated minefield made of many distinct parts that must come smoothly together to create a positive user experience, from the moment the visitors discovers you, until they have bought your product or service.
Businesses need to optimise for traditional search, as well as develop search engine optimisation ffor voice search and featured snippets, and see everything is technically set up correctly.
At The Search Equation, we listen to your business goals, study your market and the competitive landscape while getting to know your online history, where relevant. We then use the insights gained to develop a custom SEO action plan that gets your site where it needs to be, in front of eyeballs!
Perhaps you are wary of hiring an SEO company because of a previous bad experience. Unfortunately, there are charlatans in this industry, many of whom will contact you unsolicited, making extraordinary guarantees of number one rankings. Google itself warns explicitly to be suspicious of unrequested emails regarding SEO, Google Ads, and marketing services.
Individuals or “companies” using dubious practices give legitimate professional SEO services a bad name. There is little we can do other than ask you to contact us, and we’ll put any doubts you have to rest.
Maybe you are hesitant to hire an SEO company because your business does not have spare cash, and you are worried about spending money on something you feel may not give you a worthwhile return.
If you are just starting out in business, you might not have had any dealings or experience with SEO, but you will soon find out that your online business is unlikely to see much traction without a strong search optimisation foundation.
Executing an SEO campaign correctly is a time-intensive task. As a business start-up, you may not have enough free time to manage this by yourself, or are not inclined to learn.
Whether your business is brand new, established, but could be doing better, or you find yourself stuck halfway down page two for your target keyword, you can benefit from professional help. Our SEO services bring many years of search performance experience to the table to help you achieve greater things.
Call us today at +44 01793 238232, and we’ll have a chat about the results you would like to see from hiring us to manage your SEO.
We are ready to discuss your project, and after a completely free, no-obligation audit, we will propose how we can help you achieve online success.
We provide expert SEO services that we guarantee follow Google guidelines. We focus on building your online presence naturally. This includes adjusting your site where necessary to offer a flawless user-friendly experience, publishing top-quality content to highly ranked authoritative sites, and developing a social media presence on the major platforms.
We closely manage your social media posts to establish a follower base, create quality backlinks on reputable sites, and start online conversations. These tasks involve time and effort, which means it's something that you likely won't have time to do yourself alongside running a business. Managing SEO tasks yourself is stressful, as there are only so many hours in a day.
SEO is not a one-off activity, but should be treated as an ongoing project. A sound SEO strategy can generate significant results for years to come. Fortunately, that doesn’t mean you need to wait years to see results. We frequently have new posts and pages show up in the SERPs within a matter of days. But this isn't always feasible - how quickly you see results depends on how competitive your niche is, your site's age, previous SEO work done (which could have been detrimental), and the site's usability and technical aspects. If you are impatient for results, we can also discuss gaining immediate traffic to your site with a Pay Per Click (PPC) campaign.
We provide each client with monthly reports to inform them of their progress for each key phrase.
We are different from many other SEO service providers, as one of our main areas of focus is Conversion Rate Optimisation (CRO). Typically, SEO companies only look at gaining your site visibility in the SERPs, and once done, they feel they have completed their part of the deal.
Having your site ranked in Google and getting traffic is useless if these visitors do not convert to paying customers. We use our extensive marketing experience to increase the appeal of your offers and make sure a healthy percentage of visitors become clients.
SEO stands for Search Engine Optimisation. Companies use SEO when they want to get a page to rank high up in the search engine results pages (SERPS). The desired goal is to get organic (unpaid) visitors to the page.
Although there are hundreds or even thousands of search engines globally, most get low traffic and are not worth monitoring. The important engines are Google and Bing. Google dominates the search market with an extraordinary difference of 89.43% from second placed Bing.
SEO professional services are available to help businesses with site optimisation. Individuals and companies who have studied the field offer these services. There are no SEO degrees or set courses to become an expert or SEO specialist; expertise is earned in the online trenches through hard-won experience and, increasingly, by getting SEO certifications, including a number offered by Google.
This question is like asking: Are lemons better than oranges? You can come up with a favourable discussion for either, but both are great! It is the same for SEO and PPC (pay-per-click). You cannot build domain authority and get a new brand an online presence without SEO. In the same way, you can’t precisely target prospects by their behaviours, demographics, or keywords, and generate immediate traffic without PPC.
Professional SEO services are used by site owners who want to increase their online visibility and traffic. Expert SEO is also beneficial for brand-new sites as it is important to get it right from the start. Beginning on the right foot is much safer than trying to correct errors already committed. Search engine optimisation results aren’t immediate, but a good SEO campaign will have a considerable effect long term.
An SEO agency worth partnering with will offer the following:
Ranking a website with SEO has multiple benefits:
There are many industries that benefit from expert SEO with an excellent return on investment. These include:
With the increase in the sheer number of websites, getting high search engine rankings for a single keyword these days is exceedingly difficult. It is a much better strategy to target keyword phrases. Keyword phrases consist of two or three words that your target market is likely to enter when searching for a product or service. If you sell dog beds, it is better to rank for “small dog bed” than “dog beds,” and “small round dog bed” is better still. Single keywords are tough to rank for and usually deliver the least targeted users.
Some phrases are much more competitive than others, and for very competitive phrases, you can expect it to take a certain amount of time to get high up in the rankings.
SEO is a complex area involving the technical aspects of a site, plus on and off-page SEO. Search optimisation is also continually evolving, and researching the latest developing trends takes up a lot of time.
If you are not well-informed on search engine updates and do something to your site that goes against the latest guidelines, it can damage your ranking. Professional SEOs have the latest industry tools to review what’s working and what isn’t before any harm is done.
Our professional SEO services are probably a lot more affordable than you think. You’ll get increased visibility, branding, and more traffic to your website for a fixed monthly fee.
When assessing websites for ranking, Google expects quality to give its users relative, helpful results. Doing everything alone is too much work to meet their increasingly high standards.
When a site drops in rankings, it’s a lengthy procedure to recover the loss of traffic. Hiring an SEO expert to work on your site long term will keep you where you want to be and free up time, so you can concentrate on other aspects of your business.
SEO is an indispensable part of marketing and should be incorporated into all aspects of a site.
Because SEO specialists know the field, you can expect faster results than if you attempt to do it alone. SEO professionals look at the bigger picture, so you’ll get lasting gains from your investment.
Our marketing professionals practice SEO daily and repeatedly follow the same proven steps, which is why we achieve rankings.
If you’re concluding that it’s optimal to leave your SEO to a professional company, get in touch. We want to hear about your business goals and discuss how we could help you reach them. Call us on +44 01793 238232.
Partner with us for professional SEO services –
before your competitor does – you won’t regret it!