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What Is Local Search Engine Optimisation?

Local SEO (Search Engine Optimisation) is an aspect of digital marketing that focuses on optimising websites to improve visibility in local search results. It is an important factor for businesses with physical locations or those who serve a specific geographical location to attract customers and drive foot traffic to their stores. 

Understanding Local SEO

Local optimasation involves using various techniques to improve a website’s ranking in local search results, particularly on the most widely used search engine, Google. The goal is to connect businesses with users who are actively searching for products or services in their vicinity. By optimising a company’s online presence for local searches, companies can increase their chances of appearing in relevant queries and attract people who are close by. We then use Google Analytics and other tools to collect data from your website to create reports that give insights into your users.

Which Business Sectors Is Bournemouth Famous For?

Bournemouth SEO

Bournemouth is a resort town in Dorset on the south coast of England. For many decades, it was a popular tourist destination, and while many tourists still visit the town every year, it is now also a dynamic location for all types of companies, offering a range of opportunities for various industries and start-ups.

The main types of businesses found in Bournemouth are:

Tourism and Hospitality: Dorset has sandy beaches, a relatively mild climate, and some great attractions for people of all ages, like the Jurrasic Coast, Bournemouth Pier, and Corfé Castle. The hospitality sector, which includes hotels, restaurants, pubs and entertainment venues, plays a significant role in Bournemouth’s economy.

Digital and Creative Industries: Bournemouth has earned acclaim in the digital and creative sectors. The town has many digital agencies, graphic design studios, and tech companies. The Arts University Bournemouth and Bournemouth University encourage creative talent, leading to the growth of this industry in the town.

Financial and Professional Services: Bournemouth has seen an increase in financial and professional service providers setting up businesses in the area. 

For any company operating within these industries, search engine optimization is advantageous. While Bournemouth boasts a business-oriented culture, with frequent networking opportunities, reliable road and rail connections, and esteemed universities contributing to a skilled workforce, businesses in this town still face some unique challenges. These include:

  • The town’s economy still experiences seasonal fluctuations due to its reliance on tourism.
  • While Bournemouth has made strides in infrastructure development, continued investment in transportation and technology is necessary to support business growth.
  • Bournemouth faces competition from nearby cities like Southampton and Portsmouth, which also have thriving business environments.

Why Is SEO Important In Bournemouth?

Bournemouth SEO holds significant importance for firms in the Dorset town targeting local clients. It helps them to stand out in their area, compete effectively against neighbourhood competitors, and increase their chances of getting the customer. A user who makes a local Google search, i.e. “nail salon in Bournemouth” is very likely at the stage where she has decided to get her nails done, which means the businesses that show high up in the results have a good chance of gaining a client.

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What Are Some Key Factors Of Bournemouth Local SEO?

There are many things that will help a regional SEO plan work successfully. These include:

Google My Business (GMB)

It's of utmost importance for businesses to have a good Google My Business profile if they want people in the neighbourhood to find them online. With GMB, companies can share information like their address, opening hours and phone number. They can furthermore get reviews from customers. When you work at creating an informative GMB profile, it will encourage Google to show your business high up on the map when people make a relevant query.

NAP Consistency

NAP stands for Name, Address, and Phone number. Having the same and correct NAP details on all online places, like the business website, online directories, and social media accounts, is very important. This helps Google know that there is a single branch of the company and helps them connect the right company with regional searches, making it easier for users to find the correct location.

Citations and Directories

Listing the company on reputable online directories and citation websites is beneficial for a local SEO. campaign. These citations include the business name, address, phone number, and other relevant details. Consistent and accurate citations across various platforms contribute to improved visibility.

Online Reviews

Positive online reviews play an important role in local Search Engine Optimisation. Encouraging your customers to leave reviews on platforms like Google, Yelp, and industry-specific review sites helps build trust and boosts your rankings.

What Are Some Strategies for Optimising for Local Searches?

To optimise for better rankings and maximise the benefits of local Bournemouth SEO, our agency will use the following strategies:

Keyword Research

We conduct thorough keyword research to find relevant keywords that match your products with your target audience. We include these keywords naturally into the website content, meta tags, and your regional listings.

Content Localisation

We create localised, high-quality content that caters to the interests and needs of the district's audience. This includes blog posts, articles, and guides that address regional topics, upcoming events in the area, or local news.

On-Page Optimisation

We optimise your site's pages by including location-specific details in title tags, headings, and in the content. This helps search engines understand the regional relevance of the site and improves its chances of ranking well in local search results.

Mobile Optimisation

Given the significant rise in mobile searches, businesses must make sure their websites are responsive and mobile-friendly. Optimising for mobile responsiveness improves the user experience and helps get top rankings.

Our Optimisation Services

Increase Your Organic Rankings and Get Found On Google

Keyword Research And Strategy

We identify the best keywords to target for your website and niche.

As a long-established SEO company, we work with high-quality, relevant websites to boost your backlink profile.

Technical SEO

We optimise your website's back end to improve page speed and make it easier for search engines to crawl.

We optimise your Google Business Profile to attract customers looking for nearby products.

Conversion Rate Optimisation (CRO)

We integrate pay-per-click marketing with our SEO efforts to maximise your conversion opportunities.

We provide eCommerce SEO methods to enhance customers' shopping experiences and improve client retention rates.

Content Writing

Our writers produce SEO-friendly content for your website, including blog posts and optimised product and service pages.

Mobile and Voice Search Optimisation

We ensure your website is optimised for mobile and voice search, making it easy for customers to find and buy your products or offer.

SEO Campaigns that Matter

At The Search Equation, we understand that Bournemouth SEO requires an integrated approach. By optimising your website, content, and marketing efforts, we help you increase your customers’ lifetime value and grow your online revenue.


What they say about us

Jessica Grimes
Jessica Grimes
Fantastic SEO company, really helped me get my business noticed online! Thank you so much Mac!
Graeme Robinson
Graeme Robinson
I needed help setting up a website and promoting my man and a van business. I didn't have much of a budget, but the Search Equation team did a fantastic job at a reasonable price and I am already getting jobs coming in. Thank you for your hard work.
Janette Vince
Janette Vince
I've been with this company several years and after using other companies previously, I would never change. They are excellent at what they do.
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