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We hear it almost daily: you know what you need but don’t know where to start. At The Search Equation, we frequently hear this from Swindon business owners seeking SEO help.
Many of our clients report the following problems:
You’ve come to the right agency if any of these situations ring a bell with you. The Search Equation has helped countless SEO clients by providing optimisation solutions that keep up with Google’s constantly evolving algorithm. We currently serve hundreds of Swindon clients; our track record speaks for itself.
Our Mission is Helping Your Business Grow
For more than 15 years, we’ve provided SEO solutions for companies and individuals wanting to boost their online presence, gain leads and ultimately increase their revenue. Our tested and proven strategies have resulted in many client success stories, including the following:
Our SEO Solutions Work: We’ve Proven it Many Times Over
At The Search Equation, we believe in honesty and integrity in everything we do. We use white hat SEO methods to drive results without resorting to spamming or gaming the system, which can lead to possible Google penalties. As a Google Partner, we always play by the rules and never put our clients’ businesses at risk in any way.
Transparent Reporting
Unlike other SEO companies that use smoke and mirrors, we believe in full transparency. We provide custom, in-depth reporting that includes Google Analytics reports, updated keyword rankings, and a monthly breakdown of our SEO tasks. Additionally, we offer a monthly video summary that reviews the SEO improvements and strategy. With us, you’ll clearly understand how our efforts are increasing your online revenue.
Swindon is halfway between Bristol and London, boosting many businesses, including major corporations and small startups.
Swindon has strong manufacturing roots, with companies such as Honda, BMW, and Intel having a presence in the area.
The Swindon Designer Outlet is a popular shopping destination among residents and visitors.
Swindon is well-connected to other UK towns, with excellent transport links, including the M4 which passes through the town. Swindon’s train station has direct journeys to London, Bristol, and other major cities. This makes Swindon an ideal location if you are looking for business opportunities. Manufacturing and retail sectors can benefit from its location and great transport links.
However, these days, having a terrific location and passing foot traffic is not enough. Businesses must have an online presence to have the greatest chance of being found by their targeted market.
Local SEO optimises your business’s online presence to gain nearby traffic, increase visibility and brand awareness.
Local Search Engine Optimisation tasks include:
Local Swindon SEO will benefit any business with a brick-and-mortar location or a tradesperson who serves a specific area.
Every day, billions of searchers worldwide conduct a neighbourhood search. In fact, an estimated 30 percent of all searches include a regional term.
These figures alone should show you how important regional SEO is for your Swindon business.
Google’s search algorithm uses three factors to identify the best match for a nearby search, on top of Google’s standard ranking factors. These factors are relevance, distance, and prominence.
Relevance refers to how closely a result matches the words the searcher enters in their query. Distance refers to the distance that Google assumes a user is from a company when they search. Prominence refers to how influential Google thinks a business is compared to its competitors.
Based on this algorithm, Google produces two sets of search results for a district search. The first is the “local pack” results, which include Google Maps and Business My Business profiles, and the second is the standard organic results.
A local pack, also called the map pack, is a Google feature that shows the top-ranking business listings and a map of where they are located.
The organic results are the blue hyperlinked search results we’re used to seeing after searching on Google.
For example, if you search for “SEO agency in Swindon,” Google shows a map, three local pack listings, and then the organic results.
With the latest advances in technology, google may also display close-by results even if your keyword does not contain a city or town name, or the words “near me” if Google deems your search to be regional.
For example, if you were in Swindon and searched for “pet shops,” Google would display a local pack for pet shops in Swindon.
We hope you can see how Swindon SEO can help your business stand out above your competitors who have not optimised their site for nearby searches. Since the searchers are actively searching for your business’s products or services, they will also likely result in a high conversion rate.
At The Search Equation, we understand that SEO requires an integrated approach. By optimising your website, content, and marketing efforts, we help you increase your customers’ lifetime value and grow your online revenue.
As a digital marketing agency offering full-service solutions, The Search Equation delivers a comprehensive suite of professional search engine optimisation services using dependable, future-proof, and ethical SEO techniques, including:
We customise our SEO approach to meet your unique business goals, using tactics that deliver the most impact.
We conduct thorough research to identify keywords to target and understand your market.
We conduct a comprehensive evaluation of your competition to identify areas for improvement.
We use Google Analytics and other data-tracking software to monitor trends, traffic, and other vital metrics.
This includes optimising elements such as title tags, meta descriptions, alt tags, internal linking, and more.
Our skilled writers produce fresh and engaging content that encourages return traffic to your site.
Using ethical practices, our SEO professionals build top-quality links on diverse domains with high domain authority.
To expand your reach, we syndicate your articles on social media, curated sites, and news outlets.
Taking Your Digital Presence to the Next Level
In today’s constantly evolving search landscape, relying on outdated SEO tactics is insufficient for a strong online presence. To rank highly on search engines and attract target customers, you need bespoke SEO tailored to your business needs.
At The Search Equation Internet Marketing Agency, we put our customers first. Our team works closely with clients to develop personalised SEO strategies to drive long-term profits. Our proven, efficient, and practical methodology delivers measurable results.
With our SEO approach, we follow a series of processes designed to help your Swindon SEO succeed:
At The Search Equation, we believe that every business is unique and requires tailored solutions to achieve digital success. That's why we take the time to learn your business needs and expectations. We begin with a discovery phase, meeting with you online or in person and performing an initial site review. Through this process, we identify your key performance indicators (KPIs), determine your conversion path, and conduct extensive keyword research. This helps us deeply understand your company's processes, site purpose, and goals.
Our next step is analysis, where we perform competitive benchmarking, an in-depth site audit, a site analytics review, and a link risk assessment. By collecting and analysing all your business data, we can determine the factors that affect your digital presence. We analyse your historical traffic patterns, onsite technical issues, competitors' backlink strategies, and link-building tactics. We use the insights from this stage to formulate the best approach for your SEO.
After identifying your marketing gaps and opportunities, our SEO experts create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel, and estimated completion time. During the first month of your campaign, we prioritise the most critical aspects of your SEO to ensure our efforts deliver quick results.
In the execution phase, we start implementing the SOMP. We optimise your web pages and blog posts with high-performing keywords, improve your site's structure, and manage your business listings. We also leverage a multichannel technique to improve your overall SEO results. Our SEO company implements social media management campaigns and outreach to third-party websites to increase your visibility.
When you hire us, we set up a tracking system to monitor your online progress and the impact of your SEO campaign. We monitor and analyse your analytics, keyword rankings, and KPIs. Our SEO experts study your organic traffic sources, conversion rate, bounce rate, lvisibility, and click-through rates (CTRs). This helps us gain actionable insights and improve our optimisation strategies.
Our team schedules regular consultations and send you reports to keep you up to date with the campaign progress. Search engines are dynamically changing, and industry demands are constantly evolving. As such, we take a proactive approach to make sure your website ranks high on the search results. You can trust our team to make the necessary adjustments and keep you informed of your campaign progress.
We believe SEO is a wise investment for any business owner. With SEO, you can achieve a maximum ROI and grow your profit margins.
Think of SEO as a valuable employee that works for you 24/7, without taking breaks or holidays. SEO directs potential customers to your website, putting your brand and products in front of them.
At The Search Equation, we have years of experience developing and refining our SEO techniques. We are so confident in our methods that we rely on SEO ourselves to earn most of our business.
In fact, without SEO, you might not have even found our page. Are you reading this because you found us through a Google search? If so, you’re also a perfect candidate to implement SEO in your business.
Take advantage of the benefits of a solid SEO strategy. Contact us at The Search Equation and let us help you achieve your digital marketing goals.
