Get More Traffic with a Fully Managed, Industry Leading SEO Agency
Just about anything you do online requires professional SEO to get your products and services in front of the target market. We offer a wide range of plans and strategies covering all budgets to manage your company's optimisation.
In 2021, it is more challenging than ever to plan and execute an SEO strategy that produces results. The days when writing the odd blog post or submitting your site to press release aggregators for backlinks and see results are long over.
Today, SEO has evolved into a complicated minefield made of many distinct parts that must come smoothly together to create a positive user experience, from the moment they discover you, until they have bought your product or service.
These days businesses need to optimise for traditional search, as well as developing search engine features such as voice search and featured snippets, and see everything is technically set up correctly.
Factors like authority and trustworthiness are becoming more crucial in search performance, which means some brands also need reputation management to complement their SEO.
At the Search Engine Equation, we listen to your business goals, study your market and the competitive landscape while getting to know your online history where relevant. We then use the insights gained to develop a custom action plan that gets your site where it needs to be.
Hiring a professional SEO company
Perhaps you are wary of hiring an SEO company because of a previous bad experience. Unfortunately, there are charlatans in this industry, many of whom will contact you unsolicited, making extraordinary guarantees of number one rankings. Google itself warns explicitly to be suspicious of unrequested emails regarding SEO and marketing services.
Individuals or "companies" using dubious practices give legitimate professional SEO services a bad name. There is little we can do other than ask you to contact us, and we'll put any doubts you have to rest.
Are you worried about the expense?
Maybe you are hesitant to hire an SEO company because your business does not have spare cash, and you are worried about spending money on something you feel may not give you a return.
This is a common concern and one we are happy to address. If you hire underhand SEO providers that make grand promises, then fail to deliver, that is likely to be the outcome.
But your experience will be completely different with The Search Equation. Our service is friendly, transparent and we don't hide behind technical jargon that customers find hard to understand. We pride ourselves on providing an above-board, above expectations, personal SEO experience different from that you'll usually find. Many of our clients have been with us for over ten years, which is a valuable testament to their satisfaction with our work.
How we work
As far as the actual SEO works goes, we adhere strictly to Google and Bing guidelines. We altogether avoid anything "black hat" and will only use exemplary white-hat SEO techniques on your website, which will result in your site rising in the search results and staying there.
If you are just starting in business, you might not have had any dealings or experience with SEO, but you will soon find out that your online business is unlikely to see much traction without a strong SEO foundation.
Executing an SEO campaign correctly is a time-intensive task. As a business start-up, you may not have enough free time to manage this by yourself, or maybe you are not inclined to learn.
Whether your business is brand new, established but could be doing better, or you find yourself stuck halfway down page two for your target keyword, you can benefit from professional help. Our professional SEO services bring many years of search performance experience to the table to help you accomplish greater things.
Choosing Us as Your SEO Company
We provide professional SEO services that we guarantee to follow Google guidelines completely. We focus on building your online presence naturally. This includes adjusting your site where necessary to offer a flawless user-friendly experience, publishing top-quality content to highly ranked authoritative sites, and developing a social media presence on the major platforms.
We closely monitor your social media posts to establish a follower base, create quality backlinks on reputable sites, and start online conversations. These tasks involve time and effort, which means it's something that you wouldn't have time to do yourself alongside running a business. Managing all SEO tasks yourself is stressful, as there are only so many hours in a day.
SEO is not a one-off activity but should be treated like an ongoing project. A sound SEO strategy can generate significant results for years to come. Fortunately, that doesn’t mean you need to wait years to see results. We frequently have new posts and pages show up in the SERPS within a matter of days. But this isn't always feasible - how quickly you see results depends on how competitive your niche is, your site's age, previous SEO work done (which could have been detrimental), and the site's usability and technical aspects. If you are impatient for results, we can also discuss getting immediate traffic to your site with a Pay Per Click (PPC) campaign.
We provide each client with monthly reports to inform them of their progress for each key phrase.
We are also quite different from other SEO service providers as one of our main areas of focus is Conversion Rate Optimisation (CRO). Typically, SEO providers only look at gaining your site visibility in the SERPS, and once done, they feel they have completed their part of the deal.
However, having your site ranked in Google and getting traffic is useless if these visitors do not convert to paying customers. We use our extensive marketing experience to increase the appeal of your offers and make sure a healthy percentage of visitors become clients.
Let's make things happen!
Call us today at +44 01793 238232, and we'll have a chat about the results you would like to see from hiring us to manage your SEO. We are ready to discuss your project, and after a completely free, no-obligation audit, we will propose how we can help you achieve online success.
Partner with us for professional SEO services - before your competitor does!
FREQUENTLY ASKED QUESTIONS
SEO stands for Search Engine Optimisation. You use SEO when you want to get a page to rank high up in the search engine results pages (SERPS). The desired goal is to get organic (unpaid) visitors to the page.
Although there are hundreds or even thousands of search engines globally, most get low traffic and are not worth monitoring. The important engines are Google and Bing. Google dominates the search market with an extraordinary difference of 89.43% from 2nd place Bing.
SEO professional services are available to help businesses with site optimisation. Individuals and companies who have studied the field offer these services. There are no SEO degrees or set courses to become an expert or SEO specialist; expertise is earned in the online trenches through hard-won experience and, increasingly, by getting SEO certifications, including a number offered by Google.
This question is like asking: Are lemons better than oranges? You can come up with a favourable discussion for either, but both are great! It is the same for SEO and PPC (pay-per-click). You cannot build domain authority and get a new brand an online presence without SEO. In the same way, you can't precisely target prospects by their behaviours, demographics, or keywords, and generate immediate traffic without PPC.
Professional SEO services are used by site owners who want to increase their online visibility and traffic. Expert SEO is also beneficial for brand new sites as it is important to get it right from the start. Beginning on the right foot is much safer than trying to correct errors already committed. SEO results aren't immediate, but a good SEO campaign will have a considerable effect long term.
Not all SEO services are worth the cost. You must use a professional SEO service and avoid those who over-promise and under-achieve. When working with a company that gets results, your investment will pay for itself with dividends over time. Done the right way, SEO can get you high up in Google's results. On average, around 92% of traffic to a website is from Google's first page of search results. So ranking on Google can bring in a considerable return on your relatively small investment.
- A comprehensive SEO strategy that includes on-page, off-page, and technical optimisation
- Long term experience in the field
- General digital marketing knowledge
- Some knowledge of your business sector
- Will talk in plain English, without using SEO jargon or terms you don't understand
- Regular easy to understand reporting
- The company should be able to provide a portfolio, reviews, and case studies
- Do you specialise in any service, sector, or location?
- Do you provide more than SEO?
- Can you show me case studies that demonstrate results with a business like mine?
- Can I add in PPC or social media services in the future?
- Who will oversee my account?
- What are your company’s core values?
- Do you practice an SEO code of ethics?
- What are your prices?
- Can I pay monthly, or do I have to commit to a minimum number of months?
- What is the procedure for cancelling?
Ranking a website with SEO has multiple benefits:
- SEO generates traffic – you get visitors who want to buy
- SEO helps company branding
- There are no expensive ad costs
- Unless your budget is huge, in the long run, SEO generates more clicks than paid ads
- Ongoing optimisation keeps your site up to date with search engine changes
- Reporting and analysis so you can monitor your site's progress
Here are many industries that benefit from expert SEO with an excellent return on investment. These include:
- Professional services (lawyers, accountants, IT, etc.)
- Medical practices (dentists, Chiro practitioners, physiotherapists, etc.)
- Therapists (hypnotists, NLP practitioners, acupuncturists, etc.)
- Beauty salons
- Solely online businesses.
- Property management and sales
- Retail, small, and medium businesses
- Restaurants, cafes, and pubs
- Hotels and B&Bs
With the increase in the sheer number of websites, getting high search engine rankings for a single keyword these days is exceedingly difficult. It is a much better strategy to target keyword phrases. Keyword phrases consist of two or three words that your target market is likely to enter when searching for a product or service. If you sell dog beds, it is better to rank for "dog bed" than "beds," and "small dog bed" is better still. Single keywords are tough to rank for and usually deliver the least targeted users.
Some phrases are much more competitive than others, and it takes time to get high up in the rankings.
SEO is a complex area involving the technical aspects of a site, plus on and off-page SEO. SEO is also continually evolving, and researching the latest developing trends takes up a lot of time.
If you are not well informed on the latest updates and do something to your site that goes against the latest guidelines, it can damage your ranking. Professional SEOs have the latest industry tools to review what's working and what's isn't before any harm is done.
Our professional SEO services are probably a lot more affordable than you think. You'll get increased visibility, branding, and more traffic to your website for a fixed monthly fee.
When assessing websites for ranking, Google expects quality to give its users relative, helpful results. Doing everything alone is too much work to meet their increasingly high standards.
When a site drops in rankings, it's a lengthy procedure to recover the loss of traffic. Hiring an SEO expert to work on your site long term will keep you where you want to be and free up time so you can concentrate on other aspects of your business.
SEO is an indispensable part of marketing and should be incorporated into all aspects of a site.
Because SEO specialists know the field, you can expect faster results than if you attempt to do it alone. SEO professionals look at the bigger picture, so you'll get lasting gains from your investment.
Our marketing professionals practice SEO daily and repeatedly follow the same proven steps, which is why we achieve rankings.
If you're concluding that it's optimal to leave your SEO to a professional company, get in touch. We want to hear about your business goals and discuss how we could help you reach them. Call us on +44 01793 238232.