Structured search strategy. Commercial focus. Measurable outcomes.
We’d tried other marketing providers before, but this was the first time our search strategy actually felt clear and structured. Mac focused on the commercial side of our business, not just rankings. We’ve seen steady improvements in visibility and enquiries as a result.
Zoe
Floor2Ceiling
Our ecommerce performance had plateaued and we needed a fresh approach. The work was methodical and aligned to sales intent, not just traffic. Over time we’ve seen strong improvements in organic visibility and revenue without relying on paid ads.
We didn’t need a full-time marketing hire, but we did need experienced direction. Working on a fractional basis gave us exactly that. Our visibility improved and enquiries became far more consistent.
We’ve worked with The Search Equation for several years now. The focus has always been on outcomes rather than activity. Our search presence has strengthened year on year and it’s become a reliable source of new business.
Competing nationally in the beds market is tough, especially against the big retailers. Mac rebuilt our ecommerce structure and aligned it properly with how people actually search. Organic sales have grown steadily and we’re far less reliant on paid advertising.
As a clinic in a competitive local area, visibility really matters.The strategy wasn’t just about rankings it was about attracting the right enquiries. We’ve seen a noticeable increase in bookings and stronger local presence.
We’d worked with marketing companies before, but this felt different. The focus was on building visibility around the services we actually wanted more work in. Enquiries have become more consistent and our online presence feels much stronger.
The overseas property market is crowded and competitive. The work focused on structure, content and long-term authority rather than chasing quick traffic wins. Our organic visibility has strengthened and lead quality has improved significantly.
Mac helped us with a technical SEO audit of our main website, and suggested a huge amount of opportunities for content growth. He was always easy to contact, quick to respond, and a pleasure to work with throughout.
I have worked with Mac at Search Equation for a number of years, where he has improved our digital marketing campaigns, created high impact content and increased our Google search rankings. Mac has always delivered when asked, highly recommend him.
Technical SEO focuses on the structure and performance of your website.
It ensures search engines can:
Technical SEO supports all other SEO activity.
Without it, rankings can be limited.
Technical SEO is often combined with SEO Services to build strong foundations for growth.
Even well-written content may struggle to rank if technical issues exist.
Businesses are using AI to:
We begin with a technical SEO audit to identify issues affecting visibility.
Audits typically review:
Page speed affects rankings and user experience.
We improve:
Search engines must be able to access and understand your pages.
We review:
This ensures important pages can rank.
Technical SEO often supports both Local SEO and Ecommerce SEO.
Clear structure helps search engines understand your content.
We review:
We optimise technical performance to support Ecommerce SEO.
Technical SEO supports Local SEO.
We provide technical SEO for:
Discover How Our Clients Achieved Unprecedented Growth with Our Professional SEO Services, PPC, Local SEO, and Social Media Marketing
Increase consistent, qualified treatment enquiries.
The Outcome
Increase organic sales and compete nationally against major retailers.
The Outcome
Increase relevant organic enquiries in a competitive furniture sector.
The Outcome
We focus on:
Our SEO Consultant Services combine technical SEO with AI Growth systems to improve efficiency and reporting.
If your website has technical issues affecting visibility, our technical SEO services can help.
