The Search Equation (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is handled securely and transparently.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, or use any services provided by The Search Equation.
By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.
The Search Equation is a UK digital marketing agency specialising in SEO, AI-powered marketing, website optimisation, lead generation and digital automation.
We may collect the following information:
We use your information to:
We process personal information under one or more of the following lawful bases:
Our website may use cookies to improve functionality and analyse visitor behaviour.
Cookies may include:
You may disable cookies through your browser settings.
We may use services including:
These services help us understand how visitors use our website.
If you request information or become a client, we may contact you regarding our services.
You may unsubscribe from marketing communications at any time.
Our website and business may integrate with third-party providers including:
Each provider maintains its own Privacy Policy.
The Search Equation develops and operates internal software used to manage websites, digital marketing campaigns and content publishing for businesses that we own or manage on behalf of our clients.
Where authorised by a user or client, our applications may connect to third-party platforms including, but not limited to:
Depending on the connected platform and permissions granted, we may access:
We do not access passwords, private messages or information unrelated to the authorised services.
API data is used solely to:
API data is never sold, rented or shared with third parties for advertising purposes.
Authentication tokens and API-related data are retained only while an authorised connection exists or for as long as necessary to provide the requested services.
Where supported by the relevant platform, authentication tokens are revoked or securely deleted when an account is disconnected or upon request.
Publishing logs may be retained for operational, auditing and troubleshooting purposes.
We take appropriate technical and organisational measures to protect all stored information.
These measures include:
Although no online system is completely secure, we take reasonable steps to safeguard all personal and API data.
We do not sell personal information.
Information is shared only where necessary to:
