We help Exeter businesses improve search visibility and generate enquiries through structured SEO strategies.
Structured search strategy. Commercial focus. Measurable outcomes.
We’d tried other marketing providers before, but this was the first time our search strategy actually felt clear and structured. Mac focused on the commercial side of our business, not just rankings. We’ve seen steady improvements in visibility and enquiries as a result.
Zoe
Floor2Ceiling
Our ecommerce performance had plateaued and we needed a fresh approach. The work was methodical and aligned to sales intent, not just traffic. Over time we’ve seen strong improvements in organic visibility and revenue without relying on paid ads.
We didn’t need a full-time marketing hire, but we did need experienced direction. Working on a fractional basis gave us exactly that. Our visibility improved and enquiries became far more consistent.
We’ve worked with The Search Equation for several years now. The focus has always been on outcomes rather than activity. Our search presence has strengthened year on year and it’s become a reliable source of new business.
Competing nationally in the beds market is tough, especially against the big retailers. Mac rebuilt our ecommerce structure and aligned it properly with how people actually search. Organic sales have grown steadily and we’re far less reliant on paid advertising.
As a clinic in a competitive local area, visibility really matters.The strategy wasn’t just about rankings it was about attracting the right enquiries. We’ve seen a noticeable increase in bookings and stronger local presence.
We’d worked with marketing companies before, but this felt different. The focus was on building visibility around the services we actually wanted more work in. Enquiries have become more consistent and our online presence feels much stronger.
The overseas property market is crowded and competitive. The work focused on structure, content and long-term authority rather than chasing quick traffic wins. Our organic visibility has strengthened and lead quality has improved significantly.
Mac helped us with a technical SEO audit of our main website, and suggested a huge amount of opportunities for content growth. He was always easy to contact, quick to respond, and a pleasure to work with throughout.
I have worked with Mac at Search Equation for a number of years, where he has improved our digital marketing campaigns, created high impact content and increased our Google search rankings. Mac has always delivered when asked, highly recommend him.
Join 500+ Successful Business Owners
Don’t just take our word for it.
Here’s what business owners say about working with The Search Equation.
I needed help setting up a website and promoting my man and a van business. I didn’t have much of a budget, but the Search Equation team did a fantastic job at a reasonable price and I am already getting jobs coming in. Thank you for your hard work.
Fantastic SEO company, really helped me get my business noticed online! Thank you so much Mac!
I’ve been with this company several years and after using other companies previously, I would never change. They are excellent at what they do.
I needed help setting up a website and promoting my man and a van business. I didn’t have much of a budget, but the Search Equation team did a fantastic job at a reasonable price and I am already getting jobs coming in. Thank you for your hard work.
I’ve been with this company several years and after using other companies previously, I would never change. They are excellent at what they do.
Discover How Our Clients Achieved Unprecedented Growth with Our Professional SEO Services, PPC, Local SEO, and Social Media Marketing
Increase consistent, qualified treatment enquiries.
The Outcome
Increase organic sales and compete nationally against major retailers.
The Outcome
Increase relevant organic enquiries in a competitive furniture sector.
The Outcome
If your website has technical issues affecting visibility, our technical SEO services can help.
