A Professional Ecommerce SEO Company That Connects You With Your Ideal Customers

Ecommerce SEO Services That Take Your Online Store To New Levels

Many business owners believe the business will come if you build an attractive-looking ecommerce website. WRONG. Apart from a fully optimised platform, several other vital tools turbocharge an online store. If you are not seeing the sales you expect, let us propel your ecommerce store to new heights.

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Google Certified and Trusted For Over 20 Years

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The Search Equation is a “Google Certified” agency. Google grants certifications to agencies and individuals who show proficiency in one or more areas of Google’s products or services, such as Google Ads, Google Analytics, Google Cloud, and more. These certifications validate the expertise and reliability of professionals in using Google’s tools and platforms effectively, which is particularly relevant for digital marketing and SEO agencies.

Proof of Expertise: Google certifications are recognised globally as a mark of mastery in using Google’s tools. When an SEO agency is Google certified, it informs potential clients that the agency has a thorough understanding of Google’s products, which is vital to executing effective SEO and marketing campaigns.

Up-to-date Knowledge: Google’s products and algorithms change constantly. Certification requires passing regularly updated tests and ensuring certified specialists know the company’s latest features, best practices, and recommended strategies. As a client, you can rest assured that an accredited agency’s approach to SEO is current.

Competitive Edge: In a crowded market, being Google-certified sets an agency apart from competitors. It demonstrates dedication to excellence and continuous learning, which potential clients should look for and favour when selecting an SEO agency.

Access to Insights and Tools: Google often provides certified individuals and agencies with additional resources, training, and tools unavailable to the general public. This enhances an agency’s ability to analyse data accurately, optimise campaigns more effectively, and achieve better client results.

Trust and Credibility: Trust is crucial in the SEO industry, where results can sometimes take time to manifest, and technical expertise is paramount. Google’s brand is associated with authority and reliability, so certification passes credibility to an agency, making clients more comfortable investing in its services.

Better Performance: Ultimately, the knowledge and skills validated by Google certifications permit an agency to perform at a higher level, achieving better client SEO results. This success builds additional trust and often leads to long-term client relationships and word-of-mouth referrals.

Ecommerce is a Booming Industry

You are probably aware of the value of a successful ecommerce site. Online retail sales are a booming industry with continuous growth. The global ecommerce market was valued at $18.98 Trillion in 2022. The market is projected to reach US$ 47.73 Trillion by 2030. 

When advertising an ecommerce store, you have many options, from PPC advertising to social media campaigns. Still, the best way to see organic sales is a professional SEO ecommerce strategy.

Paid ad platforms like Google Ads or Facebook can generate results quickly, but they can be expensive, and depending on your product, you may see a low ROI. PPC is often not a long-term or sustainable solution for some small businesses. In fact, 53% of all website traffic comes from organic search, while only 27% comes from paid ads. Monthly ad costs can quickly mount up, and if you lower your ad spend, you also decrease your traffic. 

Pie chart showing that ecommerce Is a booming industry
Goal completions line graph for an ecommerce business

How Online Stores Can Drive Organic Traffic With SEO

Although ecommerce sites face fierce competition in many sectors, search engine optimisation is a relatively low-hanging fruit for ecommerce sites. SEO has one of the highest ROIs of any online marketing, but many ecommerce stores are designed with little consideration of the search engines.

A custom ecommerce SEO strategy will increase your organic traffic. Investing in an ecommerce SEO strategy builds your website’s visibility, expands your audience, and reaches buyers ready to buy. We can position your products in front of users searching for precisely what you offer, and seize the bulk of the traffic by ranking highly on search engines.

With search marketing, your ecommerce site will see online sales growth. Partner with The Search Equation today to see how an expert SEO strategy will improve search engine optimisation.

Choosing The Right Ecommerce Platform For Your Business

Before anything else, choosing the best eCommerce platform to build a store for a small online business is essential. 

There are many online store platforms to choose from, such as Shopify, Woocommerce and Magento, to name but a few.

An eCommerce platform is software that helps businesses easily manage a website, marketing, sales, and operations. 

Many eCommerce platforms offer excellent features needed to run a business, integrating useful features to centralise the operations and running of the business in a single online space. 

We can help you decide on the best platform for your ecommerce store and build the site from scratch if you do not have an existing website.

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Successful on-page SEO strategies diagram

Successful On-Page Ecommerce SEO Strategies

On-page SEO tells Google what your website is about. On-page SEO is also important because it helps your website appear in other areas of Google search results, such as the shopping section. Many factors determine where your website appears in search results, but on-page SEO is among the most critical factors.

Technical SEO for Ecommerce Sites

SEO for ecommerce is about more than just about what’s on the page. There is also a side to successful SEO that focuses on a website’s technical details and backend workings. When performing an SEO clean-up or an ecommerce SEO, we primarily audit the page’s loading speed.

Site speed is essential to a site’s ability to rank and the user experience. If a site is too slow, many shoppers will not complete a purchase. We implement HTTPS encryption, especially important for online retail businesses and the site’s Crawlability. Crawlability is the ease for search engine bots to access, understand, and index the website content. These are just a few factors we consider when improving your technical SEO.

Technical SEO Diagram for Ecommerce Sites

SEO Campaign Results

Below you can see some stats from client case studies. Our proven SEO methods have helped a Leeds online furniture retailer generate over £2M in sales. In another ecommerce SEO case study for a company selling fishing bait, our strategy produced a 61% increase in organic traffic and 80% increase in direct traffic, which resulted in 76% increase in sales.

The pages viewed in a session increased significantly for our beauty product seller.
The pages viewed in a session increased significantly for our beauty product seller.
Our client with an art supply store saw a 348% increase in sessions
Our client with an art supply store saw a 348% increase in sessions
The pages viewed in a session increased significantly for our beauty product seller.
The pages viewed in a session increased significantly for our beauty product seller.
Ecommerce SEO can help you with orders, leads, repeat customers and queries from potential clients
Ecommerce SEO can help you with orders, leads, repeat customers and queries from potential clients

Are you ready to experience results like these?

Partner with The Search Equation and your retail website will see visibility growth, as your site begins to show for your most lucrative keywords in organic search results.

Our Comprehensive Task List For SEO Ecommerce

Keyword Research

Keyword research is the critical first step when starting an ecommerce SEO campaign.

If you get keyword research wrong, you may target keywords that are too competitive and hard to rank for, and your site won't reach the first page. Or, you'll rank for keywords not entirely relative to your products. Another scenario is the keywords you choose will have a search volume that is too low. Or maybe the worst, you'll be paying for keywords without buyer intent.

None of these scenarios makes for a successful business, so keyword research for ecommerce sites is very important. We can help you with professional keyword research, find relatively easy keywords to rank for, that have sufficient search volume, and convert due to buyer intent.

Creating Category Pages

Category pages are undoubtedly the most essential pages to rank. If someone clicks on these, they can instantly see all your products in that category.

We must use a relevant keyword in the category's URL to increase the chances of website categories showing up on Google. This is especially important in a highly competitive field, as it gives an advantage over others who have yet to target a keyword to attract more visitors. We can help you choose the best keyword that suits your website's category page to improve your search engine rankings.

The page title, or H1 tag, should also have the keyword as close to the beginning as possible. This promotes the central theme of the page and helps a page rank for the title tag.

Body copy is trickier. Many category pages only show the products without an introduction, which doesn't help Google determine if your page is a good match for the visitor. We recommend aiming for at least a 300-word introduction with your keyword or similar phrases included 2-3 times. Again, this is something with which we can help.

Optimising Images

While Google can now decide what an image contains, alt text helps it know what it includes. Alt text is also happy for non-sighted users who use reading software. Image alt text also provides another opportunity to add a keyword to a page and gives it a better chance to show in Google image results.

Improving Metadata

Metadata is another way to tell Google what your page is about and another opportunity to include your keywords. Having the targeted keyword in your metadata also improves your click-through rate (CTR), improving rankings. When you put your main keyword in the meta title and description, Google bolds it in the search results, attracting the visitor to your listing.

Content Marketing Strategy

Creating quality content is one of the most effective ways to rank an ecommerce store for targeted keywords and build backlinks. Product and category pages can only show in the results for so many keywords.

Content pages on a site can help it rank for short and long-tail keywords related to the industry. Content marketing can grow traffic — and therefore sales — and make it easy to build links to a site and improve its domain authority.

Internal Linking

When you visit a website, you will usually find links in the pages that take you to other pages on the same website. These links are called internal links, and are helpful for visitors to find what they're looking for.

These links are also important for the website owners. By placing internal links on their pages, website owners create a system that helps visitors navigate their site easily. This encourages users to stay on the site longer and make a purchase or take some other kind of action.

Avoiding Duplicate Content

Google dislikes duplicate content and penalises sites with too many redundant or similar pages. we make sure that when we're preparing your articles or category pages, they are unique and different from the rest of the site.

Designing Website Architecture

The site architecture, or structure, is how the navigation, categories, and product pages are set up. It's about getting the most relevant content in front of visitors and reducing the clicks they need to make to find what they are searching for. The ideal site structure for an ecommerce site is simple and scalable. Each page should take at the most three clicks to reach from any other page.

Using Canonical URLs

"Canonical URLs" or "tags." These tags help Google determine which version of a website's pages you want to appear in search results.

Sometimes, different pages on a website might have related topics or keywords. Without the help of these tags, Google might get confused and show the less desired page in search results. This can hurt a site and make it harder for people to find it online. So, it's essential to make sure a website uses canonical tags correctly.

Building a Sitemap

A sitemap provides information about a site's pages, videos and other files. The sitemap tells Google which pages are most important, allowing it to crawl a site more efficiently.

Sitemaps are often overlooked but are a vital part of ecommerce SEO. By telling the search engines where to look, a site owner can drive potential readers and viewers to distinct pages, which helps them control site traffic.

Link Building Tactics

The two ranking factors Google cares about more than anything else are content and backlinks.

We garner backlinks from high domain authority sites, which can significantly improve your website's rankings more than any other factor.

Acquiring off-page SEO links requires collaboration with other bloggers and retailers.

Hunting Down Resource Pages

Resource pages are pages listing resources concerning an industry. They may be written as a blog or a simple, static page.

To find resource pages, we Google your niche or similar sectors and add "resources" or "useful links". When we find a promising page, we make note of the URL and the site's contact information.

When we have a decent-sized list, we contact the site admins, asking if they would consider adding your site to their useful resources. These can be valuable backlinks that also drive traffic.

Broken Link Building

Broken link-building is another link-building tactic. It works by using a browser extension like Check My Link to check websites in a niche sector for broken links.

With this extension or a similar addon, broken links are highlighted in red. Once we find a broken link on a site, we contact the admin to let them know and ask if they would consider replacing the broken link with your link.

Partnering With Influencers

Influencers are people in a niche with a large following or a website with a high domain authority but aren't directly competing with you.

Rather than paying someone to share your product on their social media, the goal is to get a link back to your site from their site. This could be a blog post you provide with helpful information or a link from an existing page on their website.

Finding Competitor's Links

We can improve your rankings and reduce the competition by finding your competitor's links. Analysing and attaining competitor backlinks is important for businesses to improve their search engine rankings and increase website traffic. This approach helps a business stay competitive in their sector.

Tools like Ahrefs make it straightforward to view a competitor's keywords and try to get the same links for your site.

Ecommerce SEO FAQS

Ecommerce SEO services are digital marketing strategies aimed at improving the visibility of online stores in search engine results. Our services include keyword research, on-page optimisation, technical SEO, content creation, and link building, all designed to boost the chances of potential customers finding the shop.

When done correctly, SEO increases organic traffic, which is often high-intent and likely to convert into sales. By ranking higher in search engine results, a site selling products is visible to users searching for the products, resulting in improved brand recognition and higher revenue.

Most ecommerce sites use some form of paid advertising, usually Google or Facebook Ads. But PPC only drives traffic for as long as you continue to pay for it. Furthermore, research shows buyers are likelier to trust organic search results and click on them rather than paid adverts.

Yes, because you do not pay for visits, the traffic is described as organic, and therefore free.

However, an effective SEO strategy is not a short process with expenses. To see results takes time. Online shoppers expect the buying process to be smooth and an attractive and well-designed website, so before anything else, you need a solid foundation. 

Setting up an ecommerce store needs time and an adequate budget so when searchers land on your site, they will engage with your content and products and become customers.

Along with having a well-developed website, other aspects are required for a successful ecommerce SEO strategy. If you're selling products online, knowing how people search for those products is important. This costs money if you hire someone to help you. But getting visitors without paying for ads is extremely valuable for a business. SEO is the most effective way to see a satisfactory return on your investment.

Keyword research for shopping websites focuses on finding terms that potential customers use when searching for a product. This involves identifying generic and long-tail keywords demonstrating a user's intention to buy. It's about understanding customer behaviour and targeting search queries likely to lead to sales. With general SEO the focus is often on getting the visitor onto the site, but not necessarily expecting them to make a purchase on their first visit.

Apart from a sale, newsletter sign-ups, asking for more information, creating an account, or joining a page's Facebook page are all acceptable actions from general SEO that can, in time, lead to increased revenue.

On-page SEO for retail sites involves optimising individual web pages to rank and gain relevant traffic. This means optimising product descriptions, images, meta titles, and descriptions to make them search engine friendly. It helps search engines understand the content of a page so your site ranks for relevant queries.

Mobile responsiveness strongly impacts ecommerce SEO, as many consumers use mobile devices to shop online. A mobile-friendly website provides a better user experience, leading to longer visits and higher conversion rates. Search engines rank mobile-friendly sites higher in mobile search results, increasing visibility.

Content marketing is key to attracting and engaging potential customers with valuable information. This can be through blog posts, buying guides, and product reviews incorporating target keywords. High-quality content will improve your site's relevance and authority, leading to better rankings and user engagement.

Technical SEO optimises website and server factors that help search engine spiders crawl and index your site effectively. For ecommerce sites, this includes optimising site structure, implementing secure sockets layer (SSL) encryption, and improving site speed and mobile-friendliness. Technical SEO resolves issues that could hinder your site's ability to rank well in search results.

The timeframe to see results from ecommerce SEO varies, typically ranging from a few months to a year, depending on the industry's competitiveness, the current state of the website, and the effectiveness of the strategy implemented. Consistent effort and optimisation are essential, as SEO is a long-term investment that requires patience and ongoing attention to adapt to search engine algorithm updates and market changes.

Yes! But a respectable agency like The Search Equation will follow the best SEO practices, so you do not need to worry about violating Google guidelines.

A better question is to ask what tactics might work against your site. Google's algorithm aims to show the best sites for what users search for. It wants to serve searchers engaging, relevant, and helpful choices. So stuffing in too many keywords, having similar pages each aiming to rank for a slight variation of a keyword, and obtaining backlinks through payment and other frowned-upon methods are just a few actions that could lead to a Google penalty.

We make sure your website meets high standards and provide you with top quality SEO services, making hacks to beat the Google algorithm obsolete.