Whether you use social media personally or not, it's an essential aspect of online marketing to increase brand awareness and connect with potential customers. Social media platforms are a tool to attract targeted traffic and ultimately increase sales on your bottom line. We are experts in social media marketing with a proven record of success.
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Our Social media marketing strategies use platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest to communicate with potential customers. A staggering estimated 84.4% of UK residents regularly used social media in 2023. When you think about how many users you can reach, overlooking these platforms as part of digital marketing is absurd.
Whether you want to introduce a new product to a narrow niche sector or drive traffic and sales to a highly competitive business website, there is a social media site where your target market hangs out.
We understand the endless cycle of content creation. Coming up with ideas, posting, and following up with engagement can be overwhelming and extremely time-consuming. The constant need to be present on social media will take you away from your core business activities. That’s where we step in – our team takes the reins, keeping your social media platforms are buzzing with activity, allowing you to reclaim your precious time and concentrate on providing your customers with quality goods and services.
Don’t just take our word for it. Hear from our satisfied clients who have experienced first-hand the transformational impact of our social media marketing services. From time savings to harnessing online reviews, brand growth and enhanced engagement, their stories are a testament to our commitment to excellence and the tangible results we deliver.
Facebook is the biggest social media platform with over 2.3 billion users worldwide. It has the advantage that you can target audiences very precisely based on their interests, demographics, and location. While FB has the reputation of being a social media network for parents, 45% al 18 to 34-year-olds in the UK use Facebook regularly, so it is an excellent platform to connect with users of all ages.
Instagram is a platform to engage with a younger crowd, as, in the UK, 64% of 18-30-year-olds are active Instagram users. The channel has over 854 million users worldwide and is best known for photo and video sharing.
Twitter, now known as "X" has over 556 million active monthly users of whom the majority focus on real-time conversations and news. It's the perfect platform for sharing viral media.
Owned by Google, YouTube is the world's second-largest search engine and the second-most used social media channel. Businesses can highlight their skills and products by posting videos free of charge or pay to advertise. We can create winning original video content for your brand.
Although a business-based platform, LinkedIn is a powerful advertising channel for businesses to connect with interested leads. LinkedIn has over 950 million members and is effectively used for B2B transactions and displaying your company’s achievements.
Pinterest has over 465 million who use the platform to visually share ideas, focusing on apparel, home design, and decor inspiration. Around 34% of Pinterest users are 18–29 years old. Only 16% of Pinterest users are male. The average age of a Pinterest user is 40. However, many active pinners are under 40 years old.
More than 85% of the platform's users have purchased a product after seeing it on Pinterest. Furthermore, around 40% of users are in the higher income bracket and more inclined to impulse buy items they come across online than lower-income earners.