Local Seach Optimization Services

Search Engine Optimisation

Search Engine Optimisation is no longer something you "do" - it is a measure of success online that has to be earned.

The Search Equation is an SEO management company that employs a unique formula for success - combining expert up-to-date algorithm knowledge with forceful compelling content, and exploiting social media to our utmost advantage.


The Search for Affordable SEO Is Over

The introduction of Google's Penguin and Panda updates led to the soul-destroying downfall of countless legitimate online businesses. Ever since, companies have been eagerly searching for SEO companies who can do the job thoroughly, without taking risks, and above all, get results at an affordable price.


We are one of those companies.


SEO Professional...Or Not?

Your business needs to be successful online, it's as simple as that. Many SEO management "professionals" say they can achieve this, but can they really? In the somewhat grey world of SEO, it's almost impossible to know who is making wildly exaggerated claims, and who can do what they claim. We have great sympathy for local business owners who eventually come to us after trying to increase their online presence and generate more sales but have been fooled by a myriad of so called "experts" and "gurus" who professed to be the best SEO company and the answer to their problems. When faced with this situation, what can you do?

Call us now on 01793 238232 to find out how we can turn your website into a hungry money-making machine!

Guaranteed SEO Services

There is only one way to really know, and it's simple - ask for proof. Ask them to show you their current page 1 rankings, not from 2 years ago, but NOW, their present active rankings. If they can show you these, that should go a long way to give you confidence to deal with the company. Also, ask them to accept payment in arrears, so they get paid when the work is done, and not before it starts. If you find a company that is keen to comply with these two conditions, then you are on pretty safe ground.


At The Search Equation we offer both terms; we can demonstrate CURRENT GOOGLE PAGE 1 rankings as of today, and are totally happy to be paid after the work is done.


WHY? Because we have total confidence in the work we provide, and will work to your complete 100% satisfaction.

Our Technique

Our super-effective approach to SEO is focused on optimising the three powerful tools of Earned, Owned and Paid Media.

Owned Media

  • Company Website
  • Mobile
  • Newsletters & Emails
  • Blogs & Communities
  • Social Media Channels

Paid Media


  • Digital Media Outlets
  • Social Networks
  • Reviews
  • Ratings
  • Referrals


Our main focus is CRO (Conversion Rate Optimisation) which we achieve by analysing key performance indicators to ensure our clients get a favourable and satisfying return on investment.

Organic SEO

  • In Depth Keyword Research
  • Review & determine buying keywords & LSI phrases.
  • On Page Optimisation
  • Meta tags, Title tags, Page structure.
    Analyse Webmaster Tools for penalties.
    Navigation & Client Usability.
  • Off Page Optimisation
  • Backlinking from authority niche sites.
    Article guest posting.
  • Web Content Creation
  • Engaging, unique, creative.
  • Client Flow and Conversion Funnel Analysis
  • Reputation Management
  • Competition Analysis

Social Media

  • Twitter
  • Facebook
  • Instagram
  • Google+
  • LinkedIn
  • YouTube
  • Vimeo

Paid Search

  • Review any current PPC campaigns with regard to increasing CTR and Conversions.
  • Set up campaigns including re-marketing.

Time Is Money!

Employing this core "Earned, Paid and Owned" media strategy ensures success for your online business - believe me, it works!


Call us now on 01793 238232 and find out how we can get you above your competitors in the search engine rankings so you can take the lions share of the business!

Effective Web Development Solutions