Six Quick Simple Local SEO Tips for Success in 2024 – Tip 1

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Local SEO tips 2024

2023 which has seen some major changes across the digital landscape, none more significant than the emergence of AI and how it will affect our thinking of traditional SEO methods.

Having said that, when it comes to Local SEO, the strategy that affects your visibility within your targeted geographic location, there are still some very basic and simple ways you can supercharge your local presence.

Here is our top tips from The Search Equation for 2024, the things you can implement now (even over the festive period!)

Top Local SEO Tip Number 1

Supercharge your Google Business Profile.  

Let’s talk about a game-changer: Your Google Business Profile for Local Rankings.

  • Visibility boost: Ever wondered how potential customers find you online?? Your google business profile is the VIP pass to higher visibility on Google local search. Upgrade to stand out in the crowd!
  • First impressions matter: Your Profile is often the first interaction customers have with your business. Optimize it with accurate info, killer visuals, and a compelling description.
  • Customer trust builder: Authenticity is key! Gain trust by showcasing real reviews, responding to queries, and keeping your information up to date. A trustworthy profile converts visitors into loyal customers.
  • Map the way: Customers on the go rely on Google Maps. Ensure your directions are spot-on making it a breeze for them to find and choose your business.
  • Bonus Tip: Combine your SEO strategy with a top-notch Google business profile for a powerful online presence. It’s like an online store front that works 24/7, attracting customers even when you are closed.


  • Mac McCarthy

    Mac McCarthy has been involved in the digital marketing field for over 20 years, having worked with the Jeeves, Alta Vista and Yahoo search engines in the early 90s through to the modern current day Google and Bing platforms.

    A keen follower of search engine algorithm updates and trends, he works and advises on digital strategies for a variety on SME’s and more recently the World Wildlife Fund, the single largest animal welfare charity in the world.

    Qualifications include Google Advanced Analytics, Google Ads, Google Search and the Google Partnership Program.

    View all posts

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