In 2023 we saw some major changes across the digital landscape, none more significant than the emergence of AI and how it will affect our thinking of traditional SEO methods.
Having said that, when it comes to Local SEO, the strategy that affects your visibility within your targeted geographic location, there are still some very basic and simple ways you can supercharge your local presence.
Here is our top tips from The Search Equation for 2024, the things you can implement now (even over the festive period!)
Top Local SEO Tip Number 1
Supercharge your Google Business Profile.
Let’s talk about a game-changer: Your Google Business Profile for Local Rankings.
- Visibility boost: Ever wondered how potential customers find you online?? Your google business profile is the VIP pass to higher visibility on Google local search. Upgrade to stand out in the crowd!
- First impressions matter: Your Profile is often the first interaction customers have with your business. Optimize it with accurate info, killer visuals, and a compelling description.
- Customer trust builder: Authenticity is key! Gain trust by showcasing real reviews, responding to queries, and keeping your information up to date. A trustworthy profile converts visitors into loyal customers.
- Map the way: Customers on the go rely on Google Maps. Ensure your directions are spot-on making it a breeze for them to find and choose your business.
- Bonus Tip: Combine your SEO strategy with a top-notch Google business profile for a powerful online presence. It’s like an online storefront that works 24/7, attracting customers even when you are closed.
