Serious About Page 1 Google Rankings? Then Get These Top 10 Free SEO Tools Now!

  • January 23, 2017
  • SEO
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top 10 free seo tools Anyone who has had to manage their website will know how fierce and competitive Search Engine Optimisation is. Getting SEO right can be the difference of thousands of users visiting your site each week versus none at all. There is no secret or one thing a webmaster can do to improve their rankings in Google or Bing, instead there’s over 300+ factors that contribute to the organic visibility of a domain.

Sometimes the optimisation work can be done by hand, sometimes it has to be done automatically with a SEO tool. Sites like e-commerce stores can have hundreds of thousands of pages for products, categories and sub-categories. Asking someone to manually tweak a title tag or place a redirect single handily is an impossible and thankless task. With that in mind, we’ve put together our 10 most favourite and free SEO tools that can help you improve your organic search.

Aleyda’s Hreflang Tag Generator

hreflangAleyda Solis is a very prominent SEO thought leader who very kindly created an easy to use tool that converts a CSV of URLs into the correct hreflang tag. This can save hours of fiddling about in Excel and with so many sites now needing to think about a global SEO strategy, this has never been so important.

This online app lets you upload your backlink profile research (typically a .txt file with lines of URLs) so that you can create a very quick Google-ready disavow file without having to worry about structure and formatting.



Browseo is very handy for understanding just how a search engine spider crawls your site and what they see. This browser basically strips back any URL to just the elements that search engines can see. This is particularly useful if you’re trying to teach someone to understand that an image heavy website design isn’t always the best way to go.



A pretty cool Google Chrome extension that provides you with a quick topline analysis of any site you visit in your browser. It’s not going to be able to conduct a full technical audit but it can identify common problems such as mobile compatibility, site speed, title tag length. It’s a great tool for undertaking quick competitor research across a few domains.

Google Analytics Referrer Spam Tool


Everybody has seen referrer spam mess up and contaminate their data. Referrer Spam Tool lets you very quickly add filters across your Google Analytics account that stops spam infiltrating your GA results.

Penalty Comparison

FEInternationalSpotted a big dip in traffic and want to check if it aligns to Google updates / penalties?

This tool uses SEMrush traffic data and overlays recent Google updates.

Be warned however, SEMRush data isn’t particularly accurate so you may just want to use it to see if your site has been hit.

Google Mobile Friendly Test

googleThis is actually a really brilliant free tool that any SEOer worth their salt should be 100% familiar with. In Google’s bid to ensure everyone is thinking mobile-first, they created this great page that lets webmasters test their site to see if it comes into accordance with Google’s best practice. If it doesn’t, Google are even kind enough to supply information on what’s wrong and how to fix it.

Local SERP Changer

SERPSAs you would expect, this does what it says on the tin. From, it lets you view the SERP (Search Engine Result Page) for a local area so that you can check rankings and see what’s listing locally without having to mess about with proxy settings.

Keyword Finder

SEOCHATWhen you’re struggling for keyword inspiration and don’t want to spend hours trawling through Keyword Planner, this tool is a lifesaver. Quite simply, you input your keyword and select “Level 3” and it will identify any long tail keywords in relation to this. Very comprehensive and easy to use.

Bulk Metrics Checker


Ideal for backlink research or link prospecting, SEO Weather’s free DA and PA checking tool does just that. Copy and paste in your URLs and the tool will extract out DA, PA, IP Address and even PageRank (though if you’re using that you may need to rethink what you’re doing entirely).



MozBar is an extension Google Chrome users can use to spy on their competitors to gain important insight into the metrics behind the website and how well it ranks on Google.

The paid version has many features, but as we are talking gratis here, the free version is still a very useful tool.


kmetaK-Meta is a tool designed to cover all your needs when it comes to keywords for SEO and PPC campaigns.

The tool allows you to find out the top keywords your competitors are ranking for both organically and for their PPC campaigns. You can find out exactly where they rank and how much traffic they are getting for any given keyword, plus the number of competitors for each keyword and the average cost per click.


As you can see, there’s often little need to pay for expensive SEO tools and subscriptions with so many clever and free web apps out there to use. Yes, some of these tools are incredibly niche but if it’s the difference between generating hreflang tags in a full day vs. 10 minutes, or if you need to compare documents easily, then it’s incredibly cost-effective. Let us know in the comments below if you have any suggestions or preferred free tools that you think can help a fellow SEO’er out.

Serious About Page 1 Google Rankings? Then Get These Top 10 Free SEO Tools Now!
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Serious About Page 1 Google Rankings? Then Get These Top 10 Free SEO Tools Now!
We’ve put together our 10 most favourite and free SEO tools that can help you improve your organic search.
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The Search Equation
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No Comments
    • The Search Equation
    • April 5, 2017

    OK Jim, we’ve also added yours to our best free tools list. Thanks!

    • The Search Equation
    • April 5, 2017

    Charles, a few colleagues have mentioned the same thing so to keep you all happy, we’ve included your recommendation as tool number 11!

    • Charles Williams
    • March 30, 2017

    Why isn’t the Moz Toolbar on this list? That’s a cracking tool.

    • Jim
    • March 30, 2017

    I am really pleased with k-meta. It has paid options too but free is great for what I need. You put your competitors domain in and it shows you all the keywords they rank for – try it, it’s neat.

    • Daniel Evans
    • January 4, 2017

    Really love a couple of these tools. Thanks for sharing them.

    • Ron Davies
    • January 4, 2017

    Great tools. Like the local SERP changer. Really neat and as you said, saves messing about with proxies! Cheers!

    • Marez
    • January 3, 2017

    excellent stuff..I use to check Google penalties for my clients

    • Eshan Chadha
    • December 28, 2016

    It would also be cool if you make a ‘best paid seo tools’ list. I’d be interested to know what the best SEO tools are in 2017. Just a thought!

    • John P.
    • December 22, 2016

    Great tools..not heard of half of them before..the local SERP changer is really neat, thanks

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