Penguin & Panda Recovery – Understanding the Differences
Search engine optimisation (SEO) is an integral part of any online business, and Google is the most popular search engine on the internet. To improve the quality of search results, Google has developed various algorithms, two of which are Google Panda and Google Penguin. In this blog post, we will explore the differences between these […]
Link Building Strategies Every Web Admin Should Know
Independent research by many local SEO agencies like ourselves finds that backlinks remain one of the top factors in Google’s ranking algorithm, although Google may suggest otherwise. To help you with your SEO endeavours, we have made a list of ways to help you create a compelling backlink profile that will help get your site ranking […]
The Top Five Vital SEO Strategies to Increase Website Traffic
One of the essential things to know as an online marketer is how to generate traffic to their site. There are many ways to get traffic to a site, but one of the best methods is SEO, or Search Engine Optimization. The aim of practising SEO is to get your site to rank highly (preferably […]
Is SEO Difficult To Learn?
When it comes to SEO (Search Engine Optimisation) many people believe that it is a difficult skill to learn. On paper, SEO looks complicated and not a very easy skill to master. If you can master the basics, it becomes easier, and you will be more at ease with the harder aspects of SEO. […]
The Definitive Guide to Abysmal SEO
Search Engine Optimisation (SEO) is essential to any online business. Without optimising your site, it’s improbable you will appear anywhere noticeable in the search engine results or have much of an online presence. With the benefit of free Google traffic, your only other options for online success are to pay for visitors with PPC campaigns […]
Choosing the SEO partnership that is right for your business.
AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same aims to reach the targets they set one another. Make no mistake, working with a good SEO company is a partnership. The success of your business venture or site is made […]
Know Your Backlinks – Are Yours Valuable or Just Junk?
Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours, they have made a backlink for you. If you link to another site, you have made a backlink for them. Backlinks are also sometimes referred to as inbound links, incoming links, […]
Common SEO Questions – Debunking SEO Myths and Facts
As SEO consultants, we meet with clients in a vast range of industries who are naturally more focused on running their business than the somewhat confusing world of SEO. In fact, on their first visit or call with us, many of our clients are not clear on what SEO is but have come to us […]
Google Page Experience Ready To Launch
A Google spokesman has confirmed that from May 2021, the search giant will highlight pages in search results that offer users a superior user experience. The Google Page Experience update will launch in May next year, Google confirmed in November. That is approximately one year after the company first introduced the likely pending update, which […]
The Simple Beginner’s Guide To Local SEO That Will Help You Rank
Local SEO is a term that you have certainly heard if you have a website. But what exactly is local search engine optimisation? And how can it help your business? The answer to the first question is Local SEO is about targeting your marketing strategy to gain ranks in the physical area of your […]