Fully qualified Google Ads agency available to take the hassle out of creating and managing your PPC campaigns.
Google is continually evolving it’s paid advertising policies to ensure it has a campaign type for every conceivable business. Keeping up to date with new requirements is both time-consuming and needs a professional approach. Being fully licensed and certified in Google Ads search and shopping Ads, we can guarantee any campaigns you run will be fully optimized to ensure every pound you spend, will be a pound well spent.
Unlike traditional SEO, the good thing about Pay Per Click (PPC) advertising is literally anyone can set up a Google Ads (formerly Adwords) or Bing Ads account and have a campaign up and running within 20 minutes.
In 2002 Google introduced Adwords Select, and began giving more importance to pages that were most relevant to the search term. The company also launched cost-per-click (CPC) pricing, a dynamic pricing system where advertisers were only charged when a user clicked on an ad. An ad’s position depended on relevancy and the price the advertiser was able to pay. This led to users being more trusting to businesses with higher-up ads.
Later in 2002, Google bosses entered an agreement with AOL, a big player among online companies at that time. The deal gave advertisers the option to show advertisements on Google partner sites, increasing the ads’ reach. This later became the AdSense platform, where webmasters could show Google Ads on their sites and earn a commission every time a visitor clicked on an ad.
With the system’s growth, Google added conversion tracking, so advertisers could see which keywords, adverts, and campaigns led to a sale or lead acquisition. Google also launched the keyword tool, so companies could analyse the competition and cost of keywords.
Fast-forward to today, and it has never been so expensive or competitive to advertise on Google Ads. However, Google continues to improve the platform for advertisers and users, with more adjustable settings, more reliable tracking, and Quality Score and spam control.
If you think setting up a PPC campaign correctly seems confusing, you are not alone. That’s why as a Google Ads agency, we are in business. Learning how to execute this form of advertising successfully is not something learned overnight. If you don’t have the time or inclination to understand the process yourself, a qualified Google Ads agency is the solution.