Floor-To-Ceiling Fitted Furniture Case Study

Fitted bedroom wardrobe

Company Background

Floor-To-Ceiling Fitted Furniture is a long-standing, reputable company based in Huddersfield. It specialises in designing, installing, and fitting furniture, focusing on bedroom furniture and kitchens. For over forty years, Floor-To-Ceiling has provided high-quality furniture for homeowners in West Yorkshire, using high-quality materials and fixtures to make use of all available space and deliver aesthetic appeal.

The Challenge

Despite a strong product range and an extremely high customer satisfaction rate, Floor-To-Ceiling Fitted Furniture faced a common challenge in reaching potential customers online. Although rich in content and visually appealing, their website needed to rank better on search engines for key terms related to their business. This lack of visibility resulted in few enquiries, limiting their market reach and growth potential.


The Intervention: Hiring The Search Equation

Floor-To-Ceiling Fitted Furniture enlisted our team’s services at The Search Equation. They had been told we are a professional SEO company known for our expertise in helping businesses increase their search engine rankings. 

We launched a comprehensive SEO strategy focusing on several key areas:

Keyword Research and Optimisation: We identified and targeted specific keywords and phrases with intent related to fitted furniture and new kitchens that potential customers were searching for online.

Content Enhancement: We optimised the existing content and created new, informative blog posts and articles that addressed common customer questions and highlighted the company’s expertise and products.

Technical SEO: We improved the website’s technical aspects, including site speed, mobile responsiveness, and internal linking structure, to enhance user experience and search engine indexing.

Local SEO: we optimised Floor-To-Ceiling Fitted Furniture online presence for local searches, so they appeared prominently in search results for custom furniture in Huddersfield and nearby areas.

Backlink Building: We developed a strategy to acquire high-quality backlinks from reputable home improvement and furnishing sites, increasing the site’s authority and search rankings.

The Results

After several months of implementing the SEO strategy, Floor-To-Ceiling Fitted Furniture witnessed a remarkable improvement in their website’s performance:

Increased Web Traffic: The website’s visitors increased by approximately 100 daily, a significant upturn from the previous average. This was primarily attributed to improved rankings for key search terms, with multiple keywords appearing on the first page of search results.

Enhanced Online Visibility:  Floor-To-Ceiling saw a noticeable improvement in their online visibility in organic search results and local directories and maps, making it easier for potential customers to find them.

Higher Conversion Rate: With more targeted traffic coming to the site, the number of enquiries and quote requests from potential customers increased, leading to more sales.

F2C Traffic

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The collaboration between Floor-To-Ceiling Fitted Furniture and The Search Equation demonstrates the transformative power of effective SEO practices for businesses in specialised contractor niches. Floor-To-Ceiling saw an upturn in quality web traffic by improving online visibility through strategic keyword targeting, content enhancement, and technical optimisations. As a result, it now connects with more potential customers looking for bespoke furniture and kitchens. This case study exemplifies the importance of SEO as a necessary part of a comprehensive digital marketing strategy in today’s competitive markets.

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