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eCommerce | National Market • West Yorkshire, UK

Cheap Bed Sale Case Study

70% Increase in Organic Sales Competing Against Major National Retailers

UK Home Furnishings Ecommerce Brand – Beds & Mattresses

THE CHALLENGE

A UK ecommerce retailer specialising in beds and mattresses
was struggling to generate consistent national enquiries while
competing against major brands such as Argos, IKEA and
Bensons for Beds. Organic visibility was inconsistent and highintent keywords were underperforming.

THE APPROACH

  • Full Magento ecommerce rebuild
  • National high-intent keyword targeting
  • Restructured category and product architecture
  • Conversion-focused content creation
  • Technical SEO improvements for scale

80%

Increase in Page Views

70%

Increase in Sales

Top 3

Across 20+ National Phrases

KEY INSIGHT

Search became a consistent national driver of enquiry-led revenu

Competing nationally requires structured search architecture, commercial keyword targeting and technical clarity. When SEO aligns with revenue intent, enquiry growth compounds — even against major national retailers.

Search That Delivers Enquiries

Fractional SEO Strategy

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