Cindy Galvin Case Study

Case study for Cindy Galvin

A 78% Increase In Qualified Leads

Cindy Galvin is a practitioner who specialises in Rapid Transformational Therapy (RTT). RTT delivers fast and effective results by combining principles from hypnotherapy, psychotherapy, neuro-linguistic programming (NLP), and cognitive behavioural therapy (CBT). Cindy Galvin uses these techniques to address issues such as anxiety, addictions, and other emotional or psychological challenges. 

While many search for self-help resources online, the Internet offers multiple self-help materials, including articles, videos, podcasts, and online courses. This makes it challenging for professionals offering one-to-one services, as there are so many free options.

Cindy had dabbled with Facebook and Google Ads but found the CPA (Cost Per Acquisition) too high to see a healthy ROI. To reach potential clients, she decided to partner with the Search Equation for Pay-Per-Click (PPC) advertising.

The Background

In addition to being an advanced RTT therapist, Cindy’s other qualifications and certifications include NLP, EMDR, and she is also a Bowen therapist and trained in meta-health.

Despite her expertise, Cindy’s website competes with those of other therapists globally as well as locally, thanks to the availability of online services and communication apps like Skype and Zoom. 

zoom call
RTT Keywords


To grow the number of qualified leads and clients, we created targeted PPC campaigns focusing on searchers ready to book a session, rather than those seeking information on hypnosis and other therapies.

Strategy & Implementation

We developed a multi-faceted strategy to get the most out of PPC and achieve Cindy’s business goals. Our process included in-depth research to identify high-intent keywords related to RTT, anxiety help, and quit smoking therapy. This included long tail phrases along with shorter niche keywords to get the click from potential clients.

Geographic Targeting

We implemented geographical targeting strategies to focus on people in the London area who prefer to visit a therapist in person rather than booking an online session.

Ad Copy

We then created compelling and informative ad copy highlighting Cindy’s certified expertise, comprehensive services, and availability. We used A/B testing to get the highest engagement from our ads.

Landing Pages

We created individual optimised landing pages for each PPC campaign, providing detailed service information, and encouraged inquiries through easy-to-fill contact forms, and showed prior client testimonials to build trust.

CG feedback

Conversion Tracking and Analytics

It is crucial to set up advanced conversion tracking to monitor the real-time performance of pay-per-click campaigns. This lets us make quick adjustments to improve cost-per-lead and conversion rates.

Regarding budget management, we allocated the budget to the most profitable campaigns and ad groups, and we fine-tuned our bids to increase visibility for the most valuable keywords while keeping costs as low as possible.

The Results

  • Within two weeks, Cindy was already seeing transformative results from our targeted PPC campaigns:
  • She experienced a 78% increase in qualified leads coming directly from the ads, with many visitors typing in keywords showing a high intent to book a session.
  • We also managed to achieve a 40% decrease in the cost-per-conversion, which we achieved using keyword strategies, ad copy optimisation, and budget allocation.
  • She saw an increase in client acquisition rate from the leads, reflecting an improved quality of the leads.

Contact Us Today

The partnership between Cindy and the Search Equation accelerated her business growth goals. By implementing a data-driven strategy for our PPC advertising, we attracted leads of a higher quality, and led to the conversion of these leads into valuable clients. The case study highlights the potential of digital marketing approaches in specialised niche services.

Like Cindy, you too can see your income increase with our PPC campaign services. We can manage your Google Ads, Facebook Ads, LinkedIn and Microsoft Ads, or adverts on any other platforms that are a good match for your products or services.

Fill out the form below for a free consultation.