What Is a Target Audience? And How To Identify Yours
A target audience is the specific group of people you’re trying to reach with your product, service, or message. They share certain traits—like age, job, location, habits, or problems—that make them more likely to care about what you’re offering. Instead of trying to appeal to everyone, you focus on the people most likely to listen, […]
Coalition for Better Ads Standards: How Can Publishers Comply?
For many years, the online advertising industry had few standards or guidelines for publishers to follow, making it a modern digital Wild West. Adverts assaulted visitors at every turn. These included multiple blocks of AdSense ads, ads disguised as content, affiliate links without disclosure, etc. Advertisers did not fare much better. The Wild West […]
5 Reasons To Use Video Marketing For Your Business
Video is the king of content long live the king Video can really improve your SEO ranking. Research conducted by HubSpot showed that 65% of business execs said that they visit a brand’s website after viewing a branded video. Really. This just goes to show that high quality video content can boost viewer engagement […]
Magento 1 To 2 Migration Without Losing Money – In Four Easy Steps
If you run an ecommerce site on the Magento platform, but are still using Magento 1, migrating from Magento 1 to Magento 2 as soon as possible is not only an excellent idea, it is vital. Official support of Magento 1 versions will stop completely after June 2020, which means your site will be […]
Magento 1 To Magento 2 Migration – The Key Facts
Magento 1 is formally being would up by Adobe (the owners of Magento) in June 2020. For thousands of website owners, this maybe a nightmare scenario. Basically apart from the improved technical coding and processes in Magento 2, the new platform offers these key advantages: Increased speed and performance Improved checkout procedures Extension code overlap […]