Research conducted by HubSpot showed that 65% of business execs said that they visit a brand’s website after viewing a branded video. Really. This just goes to show that high quality video content can boost viewer engagement and gain consumer interest and this in turn can drive traffic to your website. This can be crucial as traffic and click through rates are a major Google ranking factor. Therefore, the more traffic and clicks your site’s videos can get, the higher your site will rank in the search engine results pages.
Did you know that Google can recognize thousands of image elements within a video? Google’s Video Intelligence API can catalogue relevant keywords within a video, which can give you and your company a huge SEO advantage!
Video can keep users on your page longer
The average user can spend 88% more time on a website with video content than they do with any other type of content, according to data published by Forbes. If this is true, this means that if you add video content to your website you should increase the amount of time they spend on your site. Basically in today’s day and age people tend to enjoy watching rather than reading.
Video is captivating
Video captures a viewers’ attention more than simple text, but how can this be? Simply put video combines auditory and visual senses. In simple terms, video brings together two things that catch a person’s attention noise and movement. Most information that we store in our brains is visual meaning basically we retain visual things more than written
Video can lead to more conversions
Replacing a simple image with a video on a landing page will likely increase conversions. Why? Videos offer a more detailed description, of your product or service, they are also fun to watch and immediately attract the visitor’s attention. As viewers become more engaged, there are more likely to retain the message you are trying to put across. They will also tend to trust brands more after watching a video, as what dies trust lead to? Conversions!
Video is shareable
How many of your friends on Facebook or Twitter as two examples share a video from YouTube or Vimeo? I dare say it amounts to quite a few! Did you know that social media videos get 1200% more shares than text and image content combined, according to Wordstream . Even on more B2B platforms like LinkedIn, video is shared 20 times more often than any other type of content. What makes videos so shareable? Because they are not only entertaining and visually stimulating but also bring a practical value by providing tips and tricks and news.
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