Google My Business, or GMB, brings together all the ways Google can help businesses when users type in a search term with local intent. It has changed the way companies used to rank in searches as it will return a different result for each searcher depending on the user's location.
Why YOU Need Local SEO
As a small business owner, you don't just want your business to survive; you want it to flourish, and to achieve this having a strong internet presence is no longer an option but a necessity. Either you market your business online, or you will probably find you no longer have a business.
Trying to establish an online presence for most small business owners is a challenge. As the World Wide Web becomes more crowded by the hour, dozens, or even hundreds of local businesses compete for the coveted number one spot at the top of the GMB listings. If you want to have a chance of customers finding you when they search for the products or services you offer, you must prioritise and perfect your local SEO.
So, What Exactly Is Local SEO?
Local SEO or search engine optimisation is getting your website to show at the top of the rankings when a user searches with local intent. An example of this is if she types in "hairdressers in Sidcup" or "Nike shoes near me". This user is not looking for information about hairdressing or Nike shoes; she is looking for a nearby business that can provide her with the service or product.
Getting your website at the top of the listings for local searches is exceptionally profitable because searches with local intent often leads to a business gaining a new client or lead.
The days when we opened the Yellow Pages or the local newspaper to find a business have long passed. Buyers look for information on local businesses on their mobile phones and tablets, along with desktop PCs. In the UK, 84% of UK adults own a smartphone. In 2020, British people spent an average of 2 hours 34 minutes on their phones every day. Mobile phones are now bringing businesses to local consumers' fingertips in every UK village, town, and city.
The problem local business owners face when it comes to SEO and getting their website and products in front of their target audience is the very fact that they are running a business. They do not have time to learn search engine optimisation (which furthermore has a never-ending learning curve) and attend to their business and keep existing clients happy.
The problems small business owners face with SEO:
Lack of time
A limited budget
Zero or few SEO skills
So, Who Needs Local SEO?
Hairdressers, beauty therapists, and solariums. Owners of these types of businesses are often incredibly involved in the business's day-to-day running and administering services to clients personally. The spa and beauty industry is extremely competitive, and this type of business owners must make the most of local SEO and use it fully to their advantage.
Plumbers, electricians, and handymen. Whether you are a man with a van working alone or the owner of a firm employing a team of plumbers, you must be within the top one to seven results on Google My Business for customers to likely find you. When looking for a plumber or an electrician, a searcher could well be in an emergency situation, and they will not scroll far down the results to find help. They need your service right now and only look at the top few results before making a call.
Decorators, painters, and gardeners. If a householder needs some home improvement work done, they are far more likely to turn to a local man or company than look to a franchise or national chain. However, if you live in an average-sized town or city, you will likely face fierce competition from other contractors. We can help you rise above them in the GMB results to ensure searchers see your name first.
Retail outlets, small stores, and corner shops. Rather than visiting the local shopping centre, vast numbers of consumers are first looking for the goods they need online. Whether you run a small corner shop or a big furniture outlet, your business must come up when a searcher types in any product you supply.
Accountants, financial advisers, and brokers. If you offer any financial services, you can be sure that hundreds of people in your immediate area are typing in relevant search terms because they need help with their finances. Not having your website in a spot where they can quickly find you is a huge mistake, and as a financial service provider, you will know that overlooking an important marketing channel can be the death of a business.
Restaurant owners, publicans, and takeaway owners. The people living in your area may know there is a fish and chip shop or an Italian restaurant just a few streets away, but are they aware of what you offer? Do they know the prices of your meals and your open hours? Will your website show at the top of the page when they do a local search? If not, there is a good chance you'll be kicking yourself down the line.
3 Minutes to Unsurpassed Local SEO
The only thing you must do to get your local SEO off to a flying start is to call us on +44 (01793) 238232 or fill out our contact form to find out more about our Google My Business service. Within just a few minutes, we can set up a plan to assess your current online strategy (if you have one) and get to work so you can say goodbye to an under-performing website that no one ever finds.
After discussing the details and finding out your business goals, we will start on your project. Within just a few weeks, you will find your site climbing up the Google My Business listings until it is where it needs to be for your business to grow.
Our GMB Google My Business Service Review Process
We are local SEO specialists who will evaluate your Google My Business profile and recommend how to leverage it properly. To do this, we need restricted access to your company GMB account.
We follow a meticulous four-step method while studying an account:
We find out more about your business sector, assess your business's potential in your local area,
and then compare your current number of leads to potential leads.
We check whether you have targeted all viable keywords and evaluate each keyword performance.
We check if you have completed your GMB profile, and if anything is missing, we will devise the best strategies to complete it.
We leverage GMB Posts and other features.
Why Should You Trust Us?
The Search Equation is a top SEO provider for both local and global search.
Our staff members are fully experienced in their areas of expertise, and Google certified.
Using our Google My Business service, we have marketed more than 200 local businesses from across the UK since 2003 online and are proud that some of our early clients are still with us today.
The Search Equation delivers professional work from a select group of SEO specialists. We do not offer a one-size-fits-all GMB service; we provide custom solutions that get incredible results for our clients.
To find out how we can get your business seen for local search, get in touch today.