Social media marketing uses big social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest to communicate with your target market. A staggering estimated 77.9% of the UK population regularly used social media in 2020. When you think about how many users you can potentially reach, overlooking social media platforms as part of your marketing strategy is absurd.
Whether you need to market a new product to a narrow niche sector or drive traffic and sales to a highly competitive business sector, there is a social media site where your target market hangs out.
Why you need social media.
Your customers are already on social media. Regardless of what activity your company is in, your potential customers are using social media daily. It is vital to connect them with your brand, so they think of you as their top option.
People are seeking your company. If your company offers a useful product or service that people are searching for, all you need to do is place your products in front of them.
People talk about companies on social media. If people are talking, you must listen. When customers comment about you on social media, you need to respond. Good social media management focuses on highlighting the positive aspects of everything a company offers and replying honestly to negative comments.
Companies need expert social media marketing
Social media management can be time-intensive, and most business owners and do not have the opportunity to maintain all their social media accounts. As an expert social media marketing agency, we can help you reach your business goals and new customers.
Why choose The Search Equation as your UK social media management agency?
We have managed hundreds of social media campaigns across many business sectors
Our knowledge and expertise free up valuable time
We effectively engage with your audience as if we were a member of your staff
We work closely with you to ensure we meet your goals
We are as committed to your business's success as you are
Which social media platforms do we work with?
We work with several of the larger social media platforms daily and recommend which channels to focus on depending on your business sector.
Facebook is the biggest social media platform with over 2.3 billion users worldwide. It has the advantage that you can target audiences very precisely based on their interests, demographics, and location. While FB has the reputation of being a social media network for parents, 45% al 18 to 34-year-olds in the UK use Facebook regularly, so it is an excellent platform to connect with users of all ages.
Instagram is a platform to engage with the younger crows, as, in the UK, 64% of 18-30-year-olds are active Instagram users. The channel has over 854 million users worldwide and is best known for photo and video sharing.
Twitter has over 330 million active monthly users of whom the majority focus on real-time conversations and news. It's the perfect platform for sharing viral media.
YouTube is the world's second-largest search engine and the second-most used social media channel. Businesses can showcase their skills and products by posting videos free of charge or pay to advertise. We can create winning original video content for your brand.
Although a business-based platform, LinkedIn is a powerful advertising channel for businesses to connect with interested leads. LinkedIn has over 260 million users and is effectively used for B2B transactions and showcasing your company’s achievements.
Pinterest has over 442 million users and the platform to visually share ideas, home design, and decor inspiration. Around 34% of Pinterest users are 18-29 years old. Only 16% of Pinterest users are male. The average age of a Pinterest user is 40. However, many active pinners are under 40 years.
More than 85% of the platform's users have purchased a product after seeing it on Pinterest. Furthermore, around 40% of users are in the higher income bracket and more inclined to impulse buy items they come across online than lower-income earners.
Get in touch
The Search Equation is a social media marketing agency that you can depend on to enhance your online digital presence.
We keep things simple and don't bog you down with industry jargon or confuse you with analytics and graphs. We talk to you in plain English and set out measurable goals that are achievable for your business.
Our services are valuable and affordable, so if you hire us as your social media marketing agency, you will not have to sacrifice quality for price or vice versa.
Many of our clients have been with us for over a decade, which lets our reliability and effectiveness as a social media marketing management agency speak for itself.
Partner with us for our Social media marketing services before your competition does!