You cannot ignore social media marketing if you want a successful online presence.
Facebook is the biggest social media platform with over 2.3 billion users worldwide. It has the advantage that you can target audiences very precisely based on their interests, demographics, and location. While FB has the reputation of being a social media network for parents, 45% al 18 to 34-year-olds in the UK use Facebook regularly, so it is an excellent platform to connect with users of all ages.
Instagram is a platform to engage with the younger crows, as, in the UK, 64% of 18-30-year-olds are active Instagram users. The channel has over 854 million users worldwide and is best known for photo and video sharing.
Twitter has over 330 million active monthly users of whom the majority focus on real-time conversations and news. It's the perfect platform for sharing viral media.
YouTube is the world's second-largest search engine and the second-most used social media channel. Businesses can showcase their skills and products by posting videos free of charge or pay to advertise. We can create winning original video content for your brand.
Although a business-based platform, LinkedIn is a powerful advertising channel for businesses to connect with interested leads. LinkedIn has over 260 million users and is effectively used for B2B transactions and showcasing your company’s achievements.
Pinterest has over 442 million users and the platform to visually share ideas, home design, and decor inspiration. Around 34% of Pinterest users are 18-29 years old. Only 16% of Pinterest users are male. The average age of a Pinterest user is 40. However, many active pinners are under 40 years. More than 85% of the platform's users have purchased a product after seeing it on Pinterest. Furthermore, around 40% of users are in the higher income bracket and more inclined to impulse buy items they come across online than lower-income earners.