News & Article

Search Engine Optimisation (SEO) is essential to any online business. Without optimising your site, it’s improbable you will appear anywhere noticeable in the search engine

  AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same aims

  Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours, they

As SEO consultants, we meet with clients in a vast range of industries who are naturally more focused on running their business than the somewhat

A Google spokesman has confirmed that from May 2021, the search giant will highlight pages in search results that offer users a superior user experience.

  Local SEO is a term that you have certainly heard if you have a website. But what exactly is local search engine optimisation? And

  Just a quick Google search of ‘SEO’ or ‘PPC’ will get you literally thousands of articles pitting the two against each other – “SEO

Another year, another leap forward in SEO. Google’s algorithms are ever-changing, but before you get too embroiled in the new, it’s always a good idea

Anyone who has had to manage their website will know how fierce and competitive Search Engine Optimisation is. Getting SEO right can be the difference

It’s now two years since Google added what they refer to as a “mobile-friendly” label to their search algorithm. This was intended to help users

On 23rd September 2016, search giants Google made an announcement on their official Webmaster blog. This sent waves of uncertainty throughout the SEO community as