PPC
How Can PPC Help Your Business?
Web traffic is one of the fastest and surest ways to get your content across to a large audience in today’s society. Web traffic
Mac McCarthy
20 March 2022
Web traffic is one of the fastest and surest ways to get your content across to a large audience in today’s society. Web traffic
A lot of businesses start their search engine optimisation strategy and expect immediate results, which is not something that can be readily achieved with
When it comes to SEO (Search Engine Optimisation) many people believe that it is a difficult skill to learn. On paper, SEO looks complicated
Search Engine Optimisation (SEO) is essential to any online business. Without optimising your site, it’s improbable you will appear anywhere noticeable in the search engine
AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same aims
Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours, they
Before 2020, it was already a firm fact that a vast percentage of the global population was technology dependent. When we wanted a pasta
With over 800 million people browsing for sale items on social media site Facebook alone, Facebook took it upon themselves to set up their
Facebook launched it’s new group video chat feature called Messenger Rooms in April 2020. Now widely available, it has been created as an alternative
Google Ads, previously known as Google Adwords, is one of the most powerful online marketing tools for advertising your business online. But what makes it
When it comes to SEO, there’s a lot to take in and to do. Keyword links and in-depth content all have a say in
When it comes to a social media post which one is best for reach and engagement? A like, a comment, a share or a
Video is the king of content long live the king Video can really improve your SEO ranking. Research conducted by HubSpot showed that 65%
As SEO consultants, we meet with clients in a vast range of industries who are naturally more focused on running their business than the somewhat
The first question would be why? You need social media despite what anyone may say. Social media can be a free (yes we said
