
The Top Five Vital SEO Strategies to Increase Website Traffic
One of the essential things to know as an online marketer is how to generate traffic to their site. There are many ways to get

One of the essential things to know as an online marketer is how to generate traffic to their site. There are many ways to get

For many years, the online advertising industry had few standards or guidelines for publishers to follow, making it a modern digital Wild West. Adverts

With Google Ads, you can target keywords and ads to specific demographics and geographical locations. The system allows you to advertise your business effectively, and

Web traffic is one of the fastest and surest ways to get your content across to a large audience in today’s society. Web traffic

A lot of businesses start their search engine optimisation strategy and expect immediate results, which is not something that can be readily achieved with

When it comes to SEO (Search Engine Optimisation) many people believe that it is a difficult skill to learn. On paper, SEO looks complicated

Search Engine Optimisation (SEO) is essential to any online business. Without optimising your site, it’s improbable you will appear anywhere noticeable in the search engine

AT The Search Equation we understand the value of a brand and a strong client relationship. It’s important that both have the same aims

Backlinks are links from a page or post on a website that links to another. If someone links from their content to yours, they

Before 2020, it was already a firm fact that a vast percentage of the global population was technology dependent. When we wanted a pasta

With over 800 million people browsing for sale items on social media site Facebook alone, Facebook took it upon themselves to set up their

Facebook launched it’s new group video chat feature called Messenger Rooms in April 2020. Now widely available, it has been created as an alternative

Google Ads, previously known as Google Adwords, is one of the most powerful online marketing tools for advertising your business online. But what makes it

When it comes to SEO, there’s a lot to take in and to do. Keyword links and in-depth content all have a say in

When it comes to a social media post which one is best for reach and engagement? A like, a comment, a share or a