Using Google Ads To Improve Your Sales and Profit

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Google Ads, previously known as Google Adwords, is one of the most powerful online marketing tools for advertising your business online. But what makes it so powerful?

Google Ads is a pay-per-click online advertising platform from Google that allows advertisers to display their ads on Google’s search engine results page. This is based on the keywords that they wish to target. Simply put, businesses pay to get their adverts ranked at the top of the search results page based on keyword search.

The Advantages of Using Google Ads

Google Ads is one of the most powerful online marketing tools when it comes to advertising your business online. But what makes it so powerful? Below, we have listed just a few of the main advantages of using Google Ads and the reasons why many businesses enjoy and use Google’s paid advertising platform:

Targeting

Google has many targeting options available. Business owners are now able to ensure that their ad is only displayed to potential customers and customers relevant to their business. Business owners can use a filter for their target audience on the basis of things like geographical location, age, interests keywords and much more. They can also choose the time of day when their ads will be running out to their targeted audience. A most common example is that a lot of businesses use is to run ads only from Monday – Friday between the hours of 8am to 5pm. This is mainly because these are the core business hours as many businesses close after this time and are closed at weekends. This can help maximize advertiser spend.

Targeting Specific Devices

Google Ads allows businesses to choose what kind of devices their ads can be displayed on. For the search network tool, you can choose between either desktops, tablets, or mobile devices. On the display network, businesses can even slim it down further and target those specific devices like iPhones, Samsung Galaxy or even Windows. Bid adjustments allow bidding to be higher or lower on devices that are more likely to convert on your site. It is always a good idea to have a look at your Google Analytics to see what devices are more common when searching for your business or content.

Paying Only For The Results

This is probably the most popular advantage of advertising using Google Ads. With Google Ads, businesses will only pay for the clicks on their ads instead of impressions or reach. This is simply called the pay-per-click (PPC) advertising model. Using Google Ads enables businesses to save money by only paying when a user has taken the action to view their website.

Using Performance Tracking

Google Ads allows you and your business to track the performance of your campaigns. This basically means that you can track the number of users that have viewed and clicked on your Google ad. Google also tracks the number of users who return to your website after viewing it to purchase or view what they were looking for.

Google Ads DO work when managed properly, and the best way to discover if Google Ads will be an asset for your business is to give it a try. So contact us and see how we can help rank your business on Google.

Author

  • Mac McCarthy

    Mac McCarthy has been involved in the digital marketing field for over 20 years, having worked with the Jeeves, Alta Vista and Yahoo search engines in the early 90s through to the modern current day Google and Bing platforms.

    A keen follower of search engine algorithm updates and trends, he works and advises on digital strategies for a variety on SME’s and more recently the World Wildlife Fund, the single largest animal welfare charity in the world.

    Qualifications include Google Advanced Analytics, Google Ads, Google Search and the Google Partnership Program.

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