Google AdWords is one of the most powerful online marketing tools when it comes to advertising your business online. But what makes it so powerful?
Google AdWords is a pay-per-click online advertising platform from Google that allows advertisers to display their ads on Google’s search engine results page. This is based on the keywords that they wish to target. Simply put businesses pay to get their adverts ranked at the top of the search results page based on keyword search.
The Advantages of Using Google AdWords
Google AdWords is one of the most powerful online marketing tools when it comes to advertising your business online. But what makes it so powerful? Below we have listed just a few of the main advantages of using Google Adwords and the reasons why many businesses enjoy and use Google’s paid advertising platform:
Google has many targeting options available. Business owners are now able to ensure that their ad is only displayed to potential customers and customers relevant to their business. Business owners can use a filter for their target audience on the basis of things like geographical location, age, interests keywords and much more. They can also choose the time of day when their ads will be running out to their targeted audience. A most common example is that a lot of businesses use is to run ads only from Monday – Friday between the hours of 8am to 5pm. This is mainly downto the simple fact that these are the core business hours as many businesses close after this time and are closed at weekends. This can help maximize advertiser spend.
Targeting Specific Devices
Google AdWords allows businesses to choose what kind of devices their ads can be displayed on. For the search network tool, you can choose between either desktops, tablets, or mobile devices. On the display network businesses can even slim it right down even further and target those specific devices like iPhones, Samsung Galaxy or even Windows. Bid adjustments allow bidding to be higher or lower on devices that are more likely to convert on your site. It is always a good idea to take a look at your google analytics to see what devices are more common when searching for your business or content.
Paying Only For The Results
This is probably the most popular advantage of advertising using Google AdWords. With Google AdWords, businesses will only pay for the clicks on their ads, instead of impressions or reach. This is simply called the pay-per-click (PPC) advertising model. Using Google Ads enables businesses to save money by only paying when a user has taken the action to view their website.
Using Performance Tracking
Google AdWords allows you and your business to track the performance of your Google ads. This basically means that you can track the number of users that have viewed and click on your Google ad. Google Adwords also tracks the number of users who return to your website after viewing it to purchase or view what they were looking for.
Google Ads DO work when managed properly and the best way to discover if AdWords will be an asset for your business it to give it a try. So contact us and see how we can help get your business ranked on Google.
We are digital professionals with over 15 years experience in the field of website development and SEO (organic, PPC & Social Media). Specializing in e-commerce platforms, we offer professional services for the discerning client looking for a personalized custom solution.
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