LinkedIn Marketing – The Dos and Don’ts

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linkedin marketing

LinkedIn is a social media platform primarily used for professional networking, making it an ideal place for businesses to engage with potential clients and customers. With over 875 million users, LinkedIn is a powerful tool for companies to market themselves and reach out to their target audience.

However, like any other marketing platform, there are some dos and don’ts of LinkedIn marketing that businesses need to be aware of to make the most of this platform.

Linkedin Marketing Dos:

Do Optimise your LinkedIn profile:

The first step to a successful LinkedIn marketing campaign is optimising your business’s LinkedIn profile. This optimisation includes adding a professional profile photo, a detailed business description, and relevant keywords to help potential customers find you on LinkedIn. You should also ensure that your LinkedIn profile is up-to-date and includes all the latest information about your business.

Do Share valuable content:

LinkedIn is a great platform to share industry insights, helpful tips, and other valuable content that your target audience will find useful. By consistently sharing high-quality content, your business can establish itself as an authority in your industry, which can help to build trust and credibility with potential customers.

Do Engage with your audience:

LinkedIn is a social platform, so engaging with your audience by responding to comments, liking and sharing other people’s posts, and participating in industry-related conversations is vital. Engaging with your audience can build stronger relationships with potential customers and establish your business as a valuable industry member.

Do Use LinkedIn Groups:

LinkedIn Groups are a great way to connect with like-minded professionals and potential customers. By joining relevant LinkedIn Groups, your business can stay up-to-date with the latest industry trends and participate in discussions with other industry members.

Do Measure your results:

Like any other marketing campaign, measuring the results of your LinkedIn marketing efforts is essential. This can include tracking the number of profile views, engagement on your posts, and the number of leads generated from LinkedIn. You can refine your strategy and make adjustments as needed to improve your LinkedIn marketing campaign by monitoring your results.

Linkedin Marketing Don’ts:

Don’t use a generic message when connecting with others:

When connecting with other LinkedIn users, it’s essential to personalise your message to make an excellent first impression. Using a generic message can come across as spammy and unprofessional, which can harm your business’s reputation.

Don’t spam your connections with sales pitches:

LinkedIn is not the place for aggressive sales pitches. Instead, focus on building relationships with potential customers by providing them with valuable content and engaging with them meaningfully. This helps establish your business as a trusted source of information and increases the likelihood of conversions in the long run.

Don’t neglect your LinkedIn profile:

Your LinkedIn profile is often the first impression potential customers have of your business. Neglecting your profile can make your business appear unprofessional and untrustworthy. Make sure that your profile is up-to-date and optimised with relevant keywords.

Don’t forget to proofread your content:

Typos and grammatical errors can harm your business’s reputation and make your content appear unprofessional. Always proofread your content before publishing it on LinkedIn.

Don’t ignore LinkedIn analytics:

LinkedIn provides valuable analytics that can help you track the success of your marketing efforts. Please don’t ignore these analytics, as they can provide valuable insights into what is and is not working for your business.

In conclusion, LinkedIn marketing can be a powerful tool for businesses to reach out to potential customers and establish themselves as an authority in their industry. By following the dos and don’ts of LinkedIn marketing, companies can make the most of this platform and achieve their marketing goals.


  • Mac McCarthy

    Mac McCarthy has been involved in the digital marketing field for over 20 years, having worked with the Jeeves, Alta Vista and Yahoo search engines in the early 90s through to the modern current day Google and Bing platforms.

    A keen follower of search engine algorithm updates and trends, he works and advises on digital strategies for a variety on SME’s and more recently the World Wildlife Fund, the single largest animal welfare charity in the world.

    Qualifications include Google Advanced Analytics, Google Ads, Google Search and the Google Partnership Program.

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