If you provide accounting services and want to expand your reach and attract more clients, you are in the right place! We customise our local SEO services for accountants who need their service to stand out from competitors.
Marketing Problems Accountants Face
Like many professional service providers, accounting firms encounter unique marketing challenges in attracting and retaining clients. Understanding and addressing these issues is necessary for growth and sustainability.
Differentiating Services
In many parts of the UK, the accounting industry is saturated, making it problematic for firms to stand out. Many of the services accountants offer are almost indistinguishable from the same services provided by rival companies, so a strong, unique selling proposition (USP) is required to differentiate one firm from another.
Building and Maintaining Trust
Trust is paramount in the accounting sector. Building and upholding trust in the digital age, where personal interactions are less frequent, can be challenging. Firms need to find ways to establish credibility and trustworthiness through their marketing efforts.
Digital Marketing Expertise
As digital marketing becomes more important, accounting firms may need more expertise in this area to keep up. Digital marketing encompasses search engine optimisation (SEO), content marketing, social media management, and email marketing strategies that attract and engage potential clients.
Regulatory Restrictions
Regulatory and compliance issues often constrain marketing efforts in the accounting sector. Firms must navigate these rules carefully to avoid penalties while still engaging in effective marketing.
Client Retention
While acquiring new clients is essential, retaining existing clients is equally important and often more cost-effective. Accountants must develop marketing strategies for client engagement and satisfaction to encourage loyalty and referrals.
Measuring Marketing ROI
Investing in marketing without being able to measure the return on investment (ROI) accurately can be problematic. Accountants often need help to link specific marketing efforts to client acquisition or retention, making it difficult to allocate marketing budgets effectively.
Targeting the Right Audience
Identifying and targeting the right audience is necessary for effective marketing. Accounting firms often have diverse clients, from individuals to large corporations, making it hard to create targeted marketing campaigns that resonate with all potential clients.
Content Creation and Brand Awareness
Establishing brand awareness through high-quality content creation is a powerful marketing tool for accountants. However, consistently producing engaging, informative content that appeals to the target audience can take time and effort.
Addressing these marketing challenges requires an approach that combines traditional and digital marketing methods while sticking to the ethical and regulatory standards of the accounting profession.
Marketing With Local SEO for Accountants
If you own an accountancy firm, you may have some knowledge of local search engine optimisation (SEO). Local SEO aims to ensure that when people search for accountancy firms in your area on Google or Bing, your company appears near the top of the list. This is important to attract new clients who are close by and grow your business.
The accountancy sector is very competitive, and a successful local SEO strategy requires a significant time investment, experience, and effort. Many accountants let their SEO efforts fall behind as they prioritise delivering financial services to their clients.
If you’re running an accountancy firm and struggling to get noticed online, don’t worry—you don’t have to work day and night to improve your search engine rankings. That’s where we, The Search Equation, can help. We use effective and proven marketing strategies to help your business show up higher in local search results and attract more clients to your services.
SEO for Accountants Benefits
If you search for accountants in your area and see the top-placed firm, it’s unlikely it got there by accident. This firm likely has a member of staff who manages the SEO or uses a company like ours.
To achieve the top position, on- and off-page techniques, plus technical optimisation, would be applied to improve the website and build its credibility with search engine algorithms.
Executing a solid SEO strategy for accountancy firms has many benefits, including:
Lead Generation
The first five top search engine results get almost 70% of the clicks. If your firm’s website doesn’t rank towards the top of page one, you are probably missing out on enquiries and potentially thousands of pounds in lost fees.
Optimising your SEO can boost your local ranking and bring more qualified leads to your office without expensive ads and marketing. This can increase conversions, appointments, and income.
Increased Visibility
Local SEO helps you reach potential clients in your area who are searching for an accountant. Optimisation will improve your visibility and increase the likelihood of being found for specific keywords or queries such as “accountant in Maidstone” or “accountant near me.”
More Traffic
The higher your dental practice website appears in Google search results, the more visitors it’s likely to receive. The more people visiting your website, the higher it will rank in Google, bringing even more visitors. So, it’s essential to make sure your website shows up high in search results.
Be More Competitive
Even if you have never considered starting a search engine optimisation campaign for your accountancy website, your competitors likely have. With SEO driving clients and leads, you can boost your market share and compete with your region’s most popular accountancy firms.
Speedy Results
Did you know a local SEO campaign can boost your marketing efforts faster than regular SEO? With regular SEO, it can take months before you see any results, but local SEO is more cost-effective and can often lead to impressive rank improvements in just a matter of weeks. So don’t wait months to see results. Try a local SEO campaign instead.
Online Reviews Help Your Business
It’s estimated 90% of consumers read online reviews before deciding on a business. That’s why local businesses need to have a steady stream of positive reviews on platforms like Google and Facebook. We specialise in helping businesses quickly gather and monitor reviews, which can be a powerful marketing tool to attract more customers to your firm. With our help, you can build a solid online reputation that will set you apart from the competition.
Find Your Local SEO Rank
Local SEO aims to rank your business in map searches and the 3-pack. Google’s 3-Pack shows the top three local business listings as determined by the Google algorithm. Those searching for a local accountant will see a list of three firms at the top or near the top of the page when searchers enter keywords like “accountant near me” or “York accountant.”
At The Search Equation, we use specialised research tools to analyse your ranking, see how well you rank compared to your competitors, and conduct extensive keyword research to find relevant words and phrases to integrate into your website’s content.
Our SEO Strategy for Accountants
Our primary objective is to thoroughly analyse your website’s search engine optimisation and social media data. We will identify the aspects that work well and those that need improvement. Based on these findings, we will create a comprehensive strategy to improve your local rankings. Our result-driven SEO services for accountancy firms typically involve the following steps:
Extensive Keyword Research
We offer affordable local packages that won’t break the bank for conducting keyword research for your campaign. Our process begins by selecting a few keywords that your website already ranks for and comparing them with your competitors’ rankings for the same keywords. We then incorporate these keywords into your website content, backlinks, and Google Business Profile (GBP) page posts to improve your current position.
After identifying the keywords you already rank for, we search for more relevant queries, keywords, and phrases that will resonate with your target audience and match your business goals.
Positive Reviews To Help Your Firm’s Reputation
Positive reviews left on Google or your social media pages do more than show you that your patients value Your services. Positive 5-star reviews help new clients trust you and your services. In many cases, a positive online review can be just as influential as a recommendation from someone you know.
We highlight positive feedback on your website and your Google Business Profile page to attract new visitors to your accountancy firm. This helps potential clients to see the best reviews you’ve received when they click on your local listing or website home page.
To make it easy for your clients to leave reviews, we provide QR codes that link to review pages. We also offer guidance on encouraging positive reviews from happy clients, which can help you build trust and credibility in your business.
We Manage Your GMB Page
Furthermore, positive reviews on your Google My Business page will boost your local rankings. The GMB page is essential for all sorts of brick-and-mortar businesses. Yet, many local businesses never claim or make the most of their free business listing.
If you have yet to do it, we will claim, verify, and optimise your listing with current information, informing users of your firm’s name, address, contact details, website, and business hours.
We make sure your listing is in the correct category, write a keyword-optimised description of your services, and come up with a unique selling point that draws what makes your clients more interested in your firm than your competitors.
We Design Professional and Mobile-Friendly Websites
If you want to attract more clients to your firm, you cannot afford to have a neglected website. Considering that more people access the web via mobile devices than desktops, having a responsive and easy-to-navigate site for clients on the go is a critical element of online marketing in 2024.
We strongly advise all local businesses to have a clean, professional, and mobile-friendly website that showcases their most in-demand services, features their social media accounts, and includes engaging content for potential clients. By following these guidelines, your website will make an excellent first impression on your clients and help you grow your clientele.
Local SEO Versus SEO
Before you begin with local SEO, knowing the difference between local and traditional SEO is helpful.
Local SEO is an effective strategy for accountants to improve their ranking in the local area. When a user searches with local intent, Google displays results from its Google Business Profiles.
Traditional SEO campaigns, on the other hand, focus on improving national ranking. This approach makes sense for companies that operate nationwide or offer online-only products and services. However, while local and traditional SEO are different, they share several similar tactics to improve rankings, including keyword research, on-page and off-page optimisation, and backlink building.
The Search Equation: SEO for Accountants
Managing your clients’ accounts, updating social media, and working on your search engine optimisation isn’t easy. However, with our local SEO for accountants packages, it becomes much more straightforward.
Our skilled team can manage all aspects of local accountant SEO, leaving you to work without stress or distractions.
Why Choose Us
The Search Equation is a reputable SEO agency that specialises in enhancing the search engine rankings of small and medium businesses. With years of experience in the industry, our expert team is dedicated to delivering exceptional results that exceed our clients’ expectations.
We offer extensive services, including regular SEO, local SEO, keyword research, on-page optimisation, link building, PPC campaigns, and social media management. Our main objective is to help our clients achieve their business goals by driving more website traffic and boosting their online presence. You can rely on our team of SEO experts, who are dedicated to making your business successful.
Founded in 2011 by Mac McCarthy, The Search Equation believes in providing every business with a robust online presence. We work closely with our clients to understand their unique requirements and create customised strategies tailored to achieve specific goals. We track the effectiveness of our services through concise and transparent reporting.
Our established methods have been refined over the years of working with accountants and other service providers, and you can trust us to deliver results. Our success stories speak for themselves, and we have helped numerous businesses like yours significantly expand their local client base.
Get Started Today!
Boost your business to new heights with our unbeatable local SEO. Contact us today and begin to dominate online searches in your area.
