Local SEO for Dentists – Get More Bookings With Organic Traffic In 2024

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Local Seo Dentists

If you are a dentist and want to expand your reach and attract more clients, you need look no further! Our local SEO services for dentists are tailored to clinics like yours that need their practice to stand out in a competitive market.

Marketing Problems Dentists Face

If you run a dentist’s surgery, you are probably somewhat familiar with local search engine optimisation, or local SEO, and know that raising your dentist website’s local SEO rank on Google and, to a point, Bing, is a crucial step to achieve the goals mentioned above.


The dental industry is very competitive, and a successful local SEO strategy requires a significant time investment, SEO experience, and effort. For these reasons, many dentists let their SEO efforts fall behind as they work to manage their practices efficiently and strive to first deliver excellent patient care.

However, you don’t have to burn the midnight oil to improve your search engine rankings. That’s where we, The Search Equation, come in. We incorporate tried-and-tested, proven dental SEO marketing tactics to increase your online visibility in local searches and increase your number of patients.

Trust and Reputation

Building trust with potential clients is important for a dental practice, and just a few negative online reviews can affect your business.

Effective Marketing 

Dentists often need help in creating persuasive advertising materials to maintain a professional online presence and appeal to the target audience through diverse channels.

Local SEO for Dentists




Financing and Payment Issues

Securing financing for dental work and dealing with payment-related issues can be problematic for patients. Dentists may need help with negotiating favourable terms with clients or managing cash flow effectively.

Regulatory Compliance

In the UK, dental practices must comply with numerous regulations, including health and safety standards, GDPR data protection laws and professional guidelines. Keeping up and complying with the latest rules can be challenging.

Operational Costs

Running a dental practice involves significant operational costs, such as buying and maintaining dental equipment, purchasing or renting office space, utility bills, and staff salaries. Balancing these costs and offering affordable services to patients can be tricky.

Technological Advancements

Advancements in dental care and technology are exciting but can also be challenging. Investing in new technologies to improve patient care requires financial investment and staff training.

Patient Anxiety

Anxiety and fear are common problems among dental patients, which can lead to appointment cancellations or no-shows. Managing patient fears and providing a comfortable experience is crucial for patient retention.

Local SEO for Dentistry Services Benefits

If you do a local dentist search and see which site comes up first, more than likely, the top-ranking dental surgery didn’t get placed first by chance.

It’s highly probable that the practice staff or local dental SEO experts combined on- and off-page techniques, plus technical SEO, to enhance the website’s value and establish its credibility in the eyes of Google’s algorithm.

Implementing a solid strategy for dentists can bring many benefits, such as:

More Leads

Research shows the first five search engine results get almost 70% of clicks. Hence, if your website doesn’t rank at the top of the page, you may miss out on dozens of enquiries and thousands of pounds in earnings.

Improving your local SEO and raising your search engine local rank will bring more qualified leads to call your practice. By optimising your local SEO strategy, we can increase conversions, appointments, and your income without you having to overspend on expensive ads and marketing.

More Visibility

Our local SEO services will help you reach potential clients in your area who are actively searching for dental services.

Local search engine optimisation improves your visibility. It boosts your ranking and increases the likelihood of you being found for a specific keyword or query, such as “dentist in Hove” or “dentist near me.”

More Web Traffic

Your ranking in local search results and the number of visitors your dental business website receives are heavily correlated. It goes without saying that a higher-ranking dental practice website gets more visitors from Google, which has a knock-on effect and improves its rank even more.

Be More Competitive 

Even if you have never considered starting a search engine optimisation campaign for your dentist website, your competitors likely have. With SEO driving more potential patients to your surgery, you can boost your market share and compete with your area’s most popular dental practices.

Fast Results

Finally, a local SEO campaign can impact your marketing efforts faster than regular SEO. A standard internet SEO campaign may require months to see momentum, but local SEO is relatively inexpensive and often, you will see your rank rising in weeks rather than months.

Online Reviews Help Your Business

According to a survey by Dimensional Research, 90% of people will read at least one online review before choosing a business.

We help you quickly accumulate and monitor reviews on Google and Facebook. These reviews can be a local business’s best marketing tool.

Find Your Current Local SEO Rank

When done correctly, Local SEO aims to get your business displayed in map searches and the 3-pack. The Google 3-Pack is the top three local business listings in Google’s results. The 3-pack lists three dental practices at the top, or near the top of the page, when searchers enter keywords like “dentist near me” or “dentist in Hove”.

Alternatively, ask us to check your ranking. We use professional keyword tools and other types of software to analyse your ranking, see how you compare to your competitors, and perform keyword research to identify additional relevant words and phrases to integrate into your website’s content.

Our SEO Techniques for Dental Practices

Our first task is to analyse your site’s search engine optimisation and social media data.

Once we determine what you are doing right and what you are doing wrong, we lay out a strategy to improve your rankings locally.

Our SEO Services for dental practices will generally follow these steps:

Extensive Keyword Research

For newcomers to SEO, keyword research sounds intimidating. For this reason, many dental practices turn to us instead of attempting it themselves.

With our local affordable packages, you don’t have to break the bank for us to conduct keyword research for your campaign. To get started, we choose a few keywords that your website already ranks for and compare them with your competitors’ rankings for the same keywords. We will then improve your current position by incorporating these keywords into backlinks, your website content, and posts on your GBP (Google Business Profile) page.

Once we have found the keywords you already rank for, we look for more relevant queries, keywords, and phrases that appeal to your target customers and make sense for your business. We then include them in your website’s content, service pages and blog posts.

Positive Reviews To Improve Your Practice’s Reputation

Every business wants to receive positive client reviews, but good reviews do more than show that your patients value you as their dentist. Several 5-star Google reviews help new patients trust you and your services. In many cases, a positive review on Google can be just as effective as a personal recommendation.

Highlighting positive feedback on your website and your Google Business Profile page ensures that new visitors see the best reviews your dental practice has received when they click on your local listing or website home page.

We make it easy for clients to leave reviews by providing QR codes linking to review pages. We also show you how to encourage positive reviews from happy clients, which will help build trust and credibility.

We Manage Your Google My Business Page

Furthermore, your Google My Business page reviews will boost your local rank and visibility. The page is essential for your dental marketing. Yet, many local businesses never claim their free listings.

We make the most of the most widely used search engine by claiming, verifying, and optimising your listing with up-to-date information, including:

  • Your dental practice’s name
  • The address
  • The phone number
  • Business hours
  • The correct business category
  • Your website URL

We will also write a keyword-optimised description that informs clients of your services and a unique selling point that tells potential clients what makes your practice more desirable than your competitors.

A well-optimised Google Business Profile does not guarantee a place at the top of the local search results, but it significantly improves your chances of appearing in the top three results.

We Deliver a Professional and User-Friendly Website

You would never expect your clients to enjoy attending a dingy, neglected dental practice. And your website should be considered similarly important, so would-be clients get an excellent first impression.

With more people accessing the web with mobile devices than with desktops, having an easy to navigate, responsive site for clients on the go is an element of online marketing you cannot ignore.

We advise dentists to have a clean, professional, and easy-to-navigate mobile-friendly site that emphasises the most in-demand dental services, features your social media accounts, and includes content to engage new visitors.

Local SEO Vs SEO

Knowing the difference between local SEO campaigns and traditional SEO campaigns is helpful before you decide to begin one.

As you probably have now realised, local SEO for dentists helps improve a dental practice’s ranking in their local area. Google will present results from its Google Business Profiles when a user enters a search with local intent.

Traditional SEO campaigns are different because they aim to improve your national ranking. Rather than just competing with local competitors for a top position in the results, you will compete with every other business in the country. This makes sense for a company that delivers nationwide or offers online-only products and services.

Having said that, while local and traditional SEO do differ, there is overlap, and both use several similar tactics to improve rankings, including keyword research, on-page and off-page optimisation, and backlink building.

The Search Equation: SEO for Dental Websites

Managing a dental practice, caring for patients, updating social media, and working on your website’s search engine optimisation isn’t easy. With our local SEO for dentists, it becomes much more manageable.

Our skilled team can manage all aspects of local dentistry SEO, leaving you to work in your practice without stress or distractions.

Why Choose Us

The Search Equation is a leading SEO agency specialising in helping businesses improve their online visibility and rankings. Our expert team has years of industry experience and is dedicated to delivering results that exceed our client’s expectations.

We offer many services, including regular SEO, local SEO, keyword research, on-page optimisation, link building, PPC campaigns, and social media management. We aim to help our clients achieve their business objectives by driving more website traffic and increasing their online presence. You’ll have a team of SEO experts committed to making your business successful.

Mac McCarthy, who founded The Search Equation in 2011, believes every business deserves a strong online presence. That’s why we work closely with our clients to understand their unique needs and develop customised strategies tailored to their specific goals. We track the impact of our services with clear and concise reporting.

You can trust our proven strategies, which have been honed over years of experience working with dentists and other private healthcare providers. Our results speak for themselves – we have helped countless dentists like you significantly expand their local client base.

Get Started Today!

Boost your surgery bookings to new heights with our unbeatable local search engine optimisation services. Take advantage of this opportunity to harness the power of targeted online visibility. Contact us today and begin to dominate online searches in your area.





  • Mac McCarthy

    Mac McCarthy has been involved in the digital marketing field for over 20 years, having worked with the Jeeves, Alta Vista and Yahoo search engines in the early 90s through to the modern current day Google and Bing platforms.

    A keen follower of search engine algorithm updates and trends, he works and advises on digital strategies for a variety on SME’s and more recently the World Wildlife Fund, the single largest animal welfare charity in the world.

    Qualifications include Google Advanced Analytics, Google Ads, Google Search and the Google Partnership Program.

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